Weaving,new,techniques,for,Bus marketing Weaving new techniques for Business Growth

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

In today's day and age, it’s complete lunacy for businesses to ignorethe importance of eMarketing and how it can ultimately benefit theirbottom line. Already it’s now 2007 and eMarketing is in full swing, yetit seems there are a lot of organisations that still don’t want to knowabout it. This baffles me to no extent. I am often wondering why peopleignore the fact that there are millions of potential customers outthere and reaching them via eMarketing techniques is far more costeffective than any other means. I guess I should probably take the time to define eMarketing for thoseof us who do not entirely understand what this new form of advertisingis all about. First and foremost, eMarketing is the future. It is aform of promoting your business by utilising technologies such as theWorld Wide Web, e-mail and mobile phones. Using eMarketing techniquesto promote your business not only exposes your products and services toa huge array of potentially new clients but it does so without limitingyou and your marketing campaign to any physical location. Your newclients could come from Switzerland, California or Tokyo – thepossibilities are endless!So, you’re probably thinking to yourself that this new methodof marketing sounds great but how can it benefit me and does it reallywork. Well, to put it simply, yes it does and it can work for you. It’salready working for millions of businesses worldwide such as EzyDVD,WeightWatchers and others. There are currently over 6.5 billion usersonline internationally with over 34 million from the Oceania /Australia region alone. In fact, over 53.5% of the population based inOceania / Australia are online and using the Internet daily. Those aresome huge figures and they shouldn’t be ignored. Exposing yourself toeven a small portion of these users would be far more worthwhile thanputting a small advertisement in the local rag. When it comes to planning your eMarketing campaign, there are a numberof things to consider. Primarily you need to determine which mediumsyou wish to advertise on, what you want to advertise exactly, who youwant to advertise to and most importantly how. You also need toremember that much like any standard promotion, people are going towant to know what you’re offering and they’re going to want to knowquickly. In some cases, Internet and mobile based users have even lesspatience than the rest of us and it is important to take this intoconsideration when designing your marketing collateral. In a nutshell, you should consider marketing your business in any orall of the following areas. Initially you may choose to only promoteyourself in one or two of these mediums, however a long term goalshould be set to establish yourself in all of the following categoriesto ensure you utilise the technology around you to its full extent. Company Website: Having a strong online presence is crucial tothe success of your eMarketing campaign and as such it should be thefirst item on your list of things to do. Your website should beinformative, well structured, usable and accessible to all kinds ofusers while retaining look and feel of your organisations brand. Spendas much time as necessary on your website as it is the most importanttool in any eMarketers toolkit. Search Engine Optimisation: Ensuring your website is “searchengine friendly” is undoubtedly a key element to any successfuleMarketing campaign. Never overlook the importance of Search EngineOptimisation. It is a fact that 90% of users will use search enginessuch as Google and Yahoo to find the products and/or services they’reafter. Because of this, it is critical that your business appears asclose to the top of the results list as humanly possible. If you cannotfind yourself on the first three pages, you’ve already lost the war.Internet Marketing: Marketing on the Internet through websites,forums, community sites and online stores can be a painstaking task,however there are well established organisations that can give you ahand. You must remember that the Internet is a diverse world andgetting your message out there and to the appropriate users is not asstraight forward as you may think. Seek professional advice to ensureyour advertisements hit your specific target market every time.Email Marketing: Sending newsletters and other promotional itemsvia electronic mail is another form of eMarketing that can simplify theway you communicate with your current client base. Emailing yourclients can be an exceptionally cost effective way of relayingimportant information quickly and easily while also promoting your newproducts and services at the same time.Mobile Marketing: Mobile technology has reached a point wheremarketing your business on such a medium can be just as beneficial asadvertising on the radio or the Internet. Users from the age ofthirteen onward use mobile phones daily and often are found browsingmobile-based websites looking at content that interests them. This is agrowing medium that has not reached its full potential and eMarketerswho make use of such a technology now will undoubtedly reap thebenefits in years to come.Interactive Media: Another form of eMarketing that is oftenforgotten is the use of Interactive Media. Have you ever been at atrade show or networking event and wondered whether you could be doingsomething better to inform the people around you about your business?Interactive CD-ROM’s and DVD-ROM’s can be used to convey importantinformation about your products and services to the people who matterin the form of a business card or displayed on a large screen. Now that you know what eMarketing is all about and how you can use itto help your business grow in new and wonderful ways, where should yougo from here? Start by writing up a complete marketing campaign thatfocuses primarily on eMarketing techniques and technologies. Do yourhomework and find as many online marketing agencies and creative designorganisations as possible that will be able to accurately target yourmarketing online. Remember, it’s not what you advertise so much as howyou advertise it and that’s the bottom line.