Basic,Search,Engine,Optimisati marketing Basic Search Engine Optimisation

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Optimising your website so that it is compatible with the varioussearch engines out there is fairly straight forward, however it cantake months to get right and it can take even longer to get the resultsyou're after. Gaining a great result in search engine queries does nothappen overnight but it does happen. If you are after a quick fixthough, it would be worth your while to look into products such asGoogle AdWords and other similar programs that you must pay for. Forthe rest of us, having a "search engine friendly" website is a goodstart to climbing the search engine ladder. To put it simply, Search Engine Optimisation, otherwise known as SEO,is the method of modifying your site, its structure and its content sothat search engine bots can find it easily and index it effectively.This method should be used during the development of every website thatintends on being found in search engines such as Google, Yahoo!, Lycosand others and should be reviewed on a monthly basis to ensure it isdoing its job. It often pays to have an organisation take care of thisfor you as it can be a painstaking task that can last for months onend.Now if you're still interested in optimising your own site andgaining a better search engine ranking the hard way, then read on! Wesalute you! First and foremost, you need to understand that Search EngineOptimisation is all about keywords. When people use Google or Yahoo andsearch for specific things, they enter a number of keywords. It is yourjob to ensure that these keywords are used throughout specific areas ofyour site as much as possible. As such, you need to sit down and thinkof about five to ten keywords that you want to focus your site around.This could be the name of your business, what you do, what services youoffer or your target market - it's entirely up to you! Once you haveyour keywords, it's time to start implementing them.Your selected keywords need to be placed appropriately into anumber of specific areas of your site. The main areas are your HTMLtitle tag, URL's, META tags, links, navigation buttons and of coursebody text. It seems a lot of people have this idea that META tags arethe complete solution to optimising your site in search engines butthey are not. They're helpful but that's about it. Remember that. Once you have optimised your site using your selected keywords, itstime to let the search engines do the crawling. Alternatively you canbrowse to a number of different search engines and enter your URL as afree submission, but this probably wont help too much unless you do itoften. You've done about all you can do for the moment on your site.The rest is up to other contributing factors that are out of your handssuch as link popularity, page views and more. It should be noted thatalthough you cannot directly change these things, you can influencethem. These external contributing factors basically relate to how many othersites link to your site and/or how many visitors you get. Page rankingalso takes into account how long your site has been online. As such, ifyou've just started up your website, don't expect great results for atleast six to twelve months because it just won't happen. The best thingfor you to do now is tell people about your site, link back to yoursite in forum threads and web-based mailing lists and on other websiteswhere possible. Let it be known that your site is online! Tell theworld!Now that everybody knows about your site and you've done aninitial optimisation of its content based on your specific keywords,its time to review your content once again. You should review yourcontent every month and keep an eye on how it is faring in the searchengine rankings. Also keep an eye on your competitors that are aboveyou in the rankings. Take note of how they optimise their site anddetermine whether they're leaving any holes that you could possiblyfill. The aim is to get at the top regardless of how impossible it mayseem. You've got the plan, you've initiated the attack and now it's time tostart knocking them off one by one. It may take a year or two, butyou'll get there. At the end of the day though, as long as you'reappearing within the first three pages of results, then you're doingsomething right and that's what matters. Just keep on truckin'! Article Tags: Search Engine Optimisation, Search Engine, Engine Optimisation, Search Engines