How,Lock,Your,Customer,For,Lif marketing How To Lock In Your Customer For Life!
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Wouldnt you like to keep all your customers coming back toyou, for the life of your business? Ofcourse you would! There are numerousideas for maintaining and keeping your customer a happy camper but undoubtedlythe top three would have to be concerning matters of price, service anddelivery! Aside from those three, once you gain a customers loyaltyand have them returning to you for more products and services, what else mightkeep them locked in to your business. I suggest to you, offer to personalize their item(s). Thats right, make it unique in a way thatpromotes them to their audience and shows recognition. A great way to do this is to place their logo or signature,on the items they are receiving from your company. Its been reported that once you have acustomers logo on file, it makes matters a lot simpler for them to return toyou for their next order. As long as youa doing a good job on the top three issues, its common sense for them to keepcoming back to you for their future purchases. Its been said a zillion times, A picture paints a thousandwords! You know, most people buy amagazine and review the pictures first and then read the captions. Weve all heard the cliché Never judge abook by its cover but weve all been guilty of it at one time or another. Our eyes are naturally drawn to the imagethats on the paper, card, television, computer screen or any other medium forshowing illustrations. So, picture this (pun intended), you are an Awards &Engraving company and you offer Laser Engraving on a walnut plaque with a niceblack brass finish. Your customer wantsto offer their customer, a recognition plaque. Showing appreciation for their outstandingcontribution to the organizations fundraiser program. (Remember, you want to lock in theirbusiness and have them wanting to return to you, time and time again). Ask them for their logo! They may already have one or you may need to facilitate creating them aspecial design, all their own. If youneed help in this area youll find numerous aids online right at yourfingertips. A great source to search formost any logo or design is LogoFax.com once you register as a member (which isfree), you can search for any image by typing in a keyword of your choice. Example: United Way, once you enter in the words and clicksearch, several renditions of logos matching your keyword entry will appear onscreen for your viewing. Make yourselection and proceed to download the image for use with your product line. Think about it! Ifyou were the recipient of an award or the presenter of the award, wouldnt youhave a higher perceived value if it were trademarked with a certaininsignia? Sure you would, even if itwere subliminal your subconscious mind would tell you its a special item andcause you to want to show it off. Now that you have their logo on file its much easier forthem to email or phone you with their next order. Youve virtually locked in their futurebusiness! They know you already havetheir digital image ready to go, making it unnecessary for them to shop aroundwith any of your competitors. After all,if youre supplying them with great service, good delivery at a competitiveprice. They have every reason to returnto you and get that special touch, personalizing their items!
How,Lock,Your,Customer,For,Lif