Three,Reasons,Why,People,Won,B marketing Three Reasons Why People Won’t Buy And Three Ways To Fix It!


Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t


Most of us at some point in our career have experienced thefrustration of being unable to “close the deal”!  We’ve walked away wondering what else couldhave been said, shown or done in order to GTC (Get The Check). Well, I’m here to suggest to you that sometimes it’s simplynot the right time for the prospect to “get in”, “do the deal” or “signup”.  For some unknown (or known) reason,the timing just doesn’t seem to fit their lifestyle right now.  We’ve all heard the expression, No doesn’tmean NO … it just means, not right now! I submit to you that people don’t care how much you know,until they know how much you care!  It isup to you (the seller) to communicate to your prospect with every means ofcommunication you have, to become their friend. That’s right … their friend!!  Noone wants to buy from a stranger; everyone prefers to buy from someone theyknow, someone they feel they can trust. It’s our job to get from stranger to friend as quickly as possible. Three reasons why people won’t buy: 1 – No Money2 – No Need3 – No Trust When responding to someone’s interest, we must firstdetermine at what “level” his or her interest lies.  Simply put, there’s a big difference insomeone who is just “interested” as opposed to someone who is “committed”  .If you are working over the phone or throughemail, the following three questions may help you in determining a person’sinterest level and assist you with qualifying your prospect. You may open up your memo or conversation with …”I’mresponding to your request for more information about the ecommerce opportunityfound on our website”. 1 – What kind of work are you in now? You are wanting them to say (or write) something to theeffect of “… they are tired of what they are doing or looking for some sort ofchange …” Most likely if they are not unhappy with what they are presentinginvolved in, there may not be enough motivation to commit to anotheropportunity.  They at least need to wantto supplement what they are currently doing with an additional plan. 2 – Are you looking for something full-time or part-time? This will give you a good idea of their commitment level (ifany).  Everyone has his or her owndefinition of what part-time means as opposed to full-time.  Most would agree that full-time is anythingover forty hours in a single week. However, keep in mind that a great number of individuals wind up treatinga part-time position as a hobby and therefore, getting paid as if it were a hobby!  Someone who is truly hungry for a change inhis or her lifestyle may need to under go a complete paradigm shift. 3 – What do you see yourself doing five years from now? Listen to their answer, it may be a bit undefined but youwill sense in their “story” whether or not there’s a fit for them in yourbusiness. Begin to tell them a little bit about your business.  Give them the “sizzle message” about what’shot with your deal and why they need to be a part of the team.  Include several “buzz words” to describe youropportunity and allow them to feel your excitement and level of energy! Most important!  Askthem a direct YES or NO question. Preferably a call to action of some sort, that will enable you to takethem to the next step of your system and lock them into a commitment.  A question such as “Does that sound likesomething you would like to hear (or receive) more information about? A lot of times people want YOU to answer more questions atthis time.  They may ask you things like: 1 - How much is it?2 – What do I have to do? My suggestion is to plug them into a “system” and let thesystem answer their questions.  Even ifyou know the answers, it’s still better to let the system do the work foryou.  Why?  Simply put … it’s duplicatable!  You may be a super savvy salesperson but yourprospect may not have your talent or skill level.  Therefore, they think they have to be likeyou in order to make things work for them. If you have a “system”, everyone can do it!!  It’s the old KISS method, (Keep It SimpleSweetheart). Become their friend and service them again!

Three,Reasons,Why,People,Won,B

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