Why,Case,Studies,Trump,Adverti marketing Why Case Studies Trump Advertising in Eye of Consumer
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
While a recent (September 2007) survey delivered a sobering assessment of the advertising industry, the results served to reinforce a powerful truism: the credibility factor, as it relates to marketing, is more important than ever.A J. Walter Thompson study entitled "Ad Industry Perception Survey" revealed that 84 percent of American adults feel advertising of products and services is "over-hyped," while 72 percent intoned they are "tired of people trying to grab my attention and sell me stuff."So whats a marketer to do? How do we scale these walls of resistance? Whats a more effective way to overcome the barriers our potential customers erect in defense?In both B2B and B2C sales, the answers come back to believability and trust. And few other marketing materials supply those attributes to your business than case studies.Case studies customer success stories bring a high level of authenticity, because the claims are not being made through slick advertisements. Rather, these extended testimonials are provided by a genuine person.Chances are, many of the potential customers you are marketing to have the same or similar dilemma as the business or individual youve profiled in a case study. When theyre able to see the real-time solution your product or service provided, thats powerful evidence.Customers will often ask "Wheres the proof?" Case studies go a long way toward substantiating your claims, a valuable consideration when looking to convert a cold prospect into a hot lead. The advertising fatigue thats affecting most of todays consumers brought on by a 24/7 bombardment of all things commercial strengthens the case for case studies. Research has shown case studies have a 75 percent effectiveness rate when used as part of a marketing and copywriting campaign.So, next time you divvy up the advertising budget, ask yourself: Can you afford not to have case studies in your marketing arsenal?
Why,Case,Studies,Trump,Adverti