Effective,Radio,Station,Liners marketing Effective Radio Station Liners and Promo Writing for Todays
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Look around and what do you see? Ipods®, mini Ipods®, Cell Phones, Satellite radio, Internet radio and Tivo®. Excited about being in the radio industry today? Since I first entered the world of radio in 1976 I have seen the landscape change, but few stations have changed with the times. The one noticeable lack of change has been in the liner department. The same plan of attack as always. Find a voice, have them cut a few lines every week for freshness and thats it. Creativity is relegated to the program director (PD) who has enough work for two people. Most PDs have had their creative juices squeezed out of them with meeting after meeting. You need a creative force on your side. A member of your team that is not in the daily grind, but on the outside looking in with an objective view. Scott Radio (www.scottradio.com) has over twenty years of radio experience, a fresh approach and voice that will help your station beat not only the other forces on the dial, but all the other options available to the consumer. The market share will continue to decline as newer video games, better ipod® devices and technology yet realized find their way into our reality. Are you positioned for this battle?Promos, liners and sweepers are not something you write because they are funny or creative, they are written because they fit the big picture concept of the station. Just like the music must have a feel so must the liners and other elements. So often the feel part of the process is determined by the voice. Scott Radio knows it is much more.Scott Perreault is a radio and narration voice veteran who offers free example liners custom written and produced for your radio station. Scott will listen to your objectives, obstacles and dreams. If you are a county or news /talk format you are invited to visit www.scottradio.com/csimage.html today. Free insight and demo liners from a proven radio professional, now thats an offer you cant afford to refuse.
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