Sales-Boosting,Strategies,The, marketing 12 Sales-Boosting Strategies
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
The competition is fierce and ad budgets are tighter than ever. If youre looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie. Give your product a distinct personalityOfficeMaxs Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition. It personifies the brand while selling the message that whatever customers need they can get at OfficeMax. Give them an interesting history lessonSome of the most common products we use today have the most interesting development histories. Hippocrates, the father of modern medicine, left historical records of a powder made from the bark and leaves of the willow tree to help heal headaches, pains and fevers. By 1829, scientists discovered that the salicin in willow plants was the key ingredient in aspirin, which was later repackaged and marketed by Bayer. Sing your products praisesCreate a memorable catchy song, poem or jingle that that hooks in peoples minds. Gillette sold millions of razor blades using The Best a Man Can Get, which continues to stick in consumers heads, leaving a positive impression about the products unbeatable performance.Re-package your product for the customerCreate new convenience packaging that makes your product easier to buy, use or refill. Motor oil used to be sold in cans that required a punch-in can opener or separate punch-through spout. These were messy and troublesome to use. Now oil is sold in twist-open, easy-pour plastic bottles. Let consumables take the leadDrop the price of your product, then promote and sell its consumables. Computer printers can be bought for as little as $20, yet the ink cartridges sell for $29 apiece. So dont worry about making a big profit on devices, let your consumables take the lead. Use viral marketingViral marketing is any word-of-mouth or tell a friend mechanism that induces users to re-convey a marketing message to other sites or users. Leveraged by the power of the web and email, viral techniques can create exponential growth in your products visibility. Customize your productTry to give customers exactly what they want by creating apparently customized versions of your product. Consider the success of Cycle 1, 2, 3, 4 Pet Foods, or Burger Kings Have it Your Way.Go high techExploit the latest technological advancements in media to underscore your message. For example, explore the use of audio chips in magazines, brochures or mailers. The novelty of these devices gets people talking, and theres that V word again (viral marketing). Promote product sharingThis can be done by showing how your product brings friends and family together. An emotional appeal like this can be very memorable. A good example is Almond Joys, you can share half and still have a whole. Another is the ubiquitous Friends-and-Family discount, which abounds in everything from cell phones to vacation packages. Show your product being used by expertsIf possible, establish your product as the one used by recognized experts in the field. A case in point is Canons use of photojournalists to endorse its 35mm cameras. Make your product sui generisEstablish the fact that your product is generically in a class by itself. Consider Porsches use of the line there is no substitute. Or products that have become household words: blow your nose with a Kleenex, or make me a Xerox copy. Think outside the demographic boxAttract a new category of customers by thinking outside the box. Consider gaining younger or older buyers by expanding the utility and style of your product, e.g., cell phones for tweens, or health bars for seniors.
Sales-Boosting,Strategies,The,