Turn,Media,Interviews,into,Sal marketing Turn Media Interviews into Sales

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Many people don't understand what soundbites are. They don'tknow how to create soundbites that sell. They don't knowthat it's not enough to be clever, entertaining or quippy.That might make TV and radio hosts happy, but it often won'tbring in the kind of results you're looking for: to growyour business, sell more product, get new clients, morecustomers, or increase your fees.You want to develop soundbites that speak to who you are,what you do and how well you do it. Soundbites are theessential messages that will create sales and recognition.They consist of anecdotes, analogies, stories, one-liners,and facts that you can speak in 15-30 seconds. They shouldbe singly focused on what you want your audience to know. Toturn media interviews into sales here are 3 things you cando.1. Incorporate Your Past into Your Present Experience.Camus says, *We are the sum of our choices.* We want to knowhow your childhood dreams have influenced the career you'vechosen. Your past often has predictors to your futureinterests and life decisions. If you don't want to go backas far as childhood then go back in your professionalcareer. Sarah Newton, The UK's Top Teen Coach, said thatwhen she was a juvenile corrections officer what she heardfrom teenagers most was that they didn't feel heard,understood or respected. *The most important thing a parentcan do is listen,* says Newton.Often soundbites like Newton's seem simple. But it takeswork to distill your ideas down to their essence. It's theunadorned statement that is often the most powerful.Another way to tie past to present is to show how yourpassion drives your profession. *People think I amdisciplined. It is not discipline. It is devotion. There isa great difference,* says Luciano Pavarotti. Choose thewords that show your devotion.2. Include Client Successes.How has your product or service impacted your clients orcustomers? Tell a story that centers on that success. MartyFriedman, seminar Leader and author of ~Straight Talk forMen About Marriage,~ says, *An attorney who came to one ofmy seminars said he didn't really think he got much out ofit--until he got home and his wife wanted to have sex withhim--for the first time in months. ~I guess I must havelearned a little something,~ the attorney admitted.*Friedman tells a very succinct story with a potent punchline. And this soundbite lets you know that his methods areso powerful they work on non-believers and hard-sell caseslike attorneys.3. Show Your Suffering.The people I've known who have suffered the most are funny,sarcastic, and wise, but never saccharin. Saccharin is allthis sweet talk about love and understanding and comes offas facile. Love, understanding and forgiveness aren't sicklytender. They often come out of bitterness, hopelessness andheartache. We trust those people who have suffered or whohave failed over and over again and are willing to sharetheir insights--in a non-showy way.Dr. Vicki Rackner, CEO of http://www.medicalbridges.com andMedical Editor of the Hope Health Letter which reaches over3 million people says that at age 40 she made a radicalchoice: to close her private practice to be with her son.*As the operating room door closed, another opened. I can'ttell you that everyone lived happily ever after becausewe're just at `once upon a time.`*Closing her practice, the choice she made to to forgosurgery in favor of becoming a patient advocate, goesagainst the grain of what *society* could deem is proper fora board certified surgeon with a full practice. You knowright away that she is thoughtful and has tremendous empathyand insight. As a patient wouldn't you want her on yourside?Soundbites, speaking in condensed language to convey yourpoints, is an art to be practiced daily in and out of mediainterviews until it becomes a natural way of speaking.If you incorporate your past into your present experience,include client successes, and show your suffering during aninterview you'll be perceived as an expert, increase yoursales, and develop a following all while demonstrating yourhumanity.Download the fr.ee teleclass *How to Become a 60 SecondSoundbite Genius* to learn how to create soundbites thatreporters and audiences love, avoid committing the 3 deal-breakers that automatically eliminate most guests fromgetting on national TV shows, tell captivating stories toattract media and inspire audiences to buy.at:http://tinyurl.com/6axu3Copyright (c) 2004 Susan Harrow, All Rights Reserved. Article Tags: Media Interviews Into, Interviews Into Sales, Media Interviews, Interviews Into, Into Sales