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Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
OK, if you're not going to hire me to develop your 2005 marketing communication plan for you I have a few suggestions that you may not have considered as part of your marketing arsenal.Of course, you already have a company name, a positioning statement, logo, stationery, business cards and a website.Right?The next thing I suggest is an employee survey. Ask them about what's happening where the company meets the customer.Find out how employees feel about the company. A recent survey shows that employee attitudes have a huge impact upon a company's bottom line. Motivated employees provide great service, and great service can separate you from your competitors.Next, develop a customer retention program. It costs five times more to develop a new customer as it does to keep an old one. E-newsletters are an essential part of my customer retention program. Sign up for my e-newsletter at http://www.hoover-ink.com.Finally, here is a random list of other items that can be considered part of your marketing arsenal.- your reputation- advertising- consultations, demonstrations, seminars, samples- community involvement, cause marketing, philanthropy- media contacts, bylined articles, op-ed pieces- guest speaking program- great working environment- employee development program- networking, referrals- contests- customer surveys- special eventsIf your time for 2005 marketing related tasks is limited, take some advice from my marketing mentor: pick three things from above and do them right. Article Tags: 2005 Marketing
Marketing,2005,you,not,going,h