Discover,Which,Sales,Triggers, marketing Discover Which Sales Triggers Are Most Effective When Mixed

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

We all know the importance of gaining top visibility to aspecific target audience on the major search engines. After all,you really need qualified traffic or those who are actuallysearching for goods and services that you are offering. Whilemost of the time, we teach folks about the importance of doinggood keyword research and/or behavioral research to ensure theyare attracting an "ideal" target audience, there is another morenatural aspect that I'd like to just touch on here. Writing for search engine robots is not enough:Many search engine optimizers are empowered through training,with the ability to write for search engine robots and havecrafted their skills to score exceptionally well for toprelevancy. It surely is essential but there is another elementthat we need to reflect on besides just writing for search enginerobots (as important as that is). I am referring to theimportance of compelling your visitor to respond right now oncethey have landed on the Web page as a result of finding you inthe top results. Just what is the exact reason that your targetaudience will make a buying decision? Why will they decide to buyor not to buy? What do they need to read within your copy thatwill get them to act right now?There are only so many reasons why your visitors buy:When I first started my business, I use to love to ask questionslike....Can you explain why I should buy from you? Invariably theclient can often point out a number of important reasons why youmight buy from him instead of the guy down the street. What youwant to do is try asking a series of questions to help profilethe client's target audience. After all, this is the mostimportant group to try and understand....the "target audience".At our live SEO Mastery Workshop, we teach people powerful waysthat they can research their target audiences behavior. But let'sstart by arming you with a few basic questions that should helpyou think about your writing style and communications.Online or offline, most human beings have certain mindsets whichcan trigger buying. The challenge however, is we often behave acertain way without ever giving an ounce of thought to the REALREASON why we buy. If we understand the real reason that thatvisitors respond, we can suddenly write much more effectively forthe human brain as well as the search engine robots. Let's start by listing a 5 simple reasons that will triggerbuying decisions:--People will buy to save money --People will also buy to make money --People will buy something if it saves them time --People will buy a product or service if it makes life easier --People will buy something if it improves their safety Okay, now in each of these 5 examples, ask yourself the followingquestions:--If people will buy to save money - then ask yourself... if your product or service saves them any money? (This is a trigger) --If people buy to make money then ask yourself... does your product or service offer your audience any opportunities to earn? --If people buy to save time then ask yourself... ....how might this apply to what you offer? --If people buyto make life easier then ask yourself... are you able to name some improved conveniences? --If people buy to improve safety, then ask yourself... does your product improve security or make people feel safer? You can see how having an understanding WHY people buy, canactually change the way you present your content. These types ofquestions will often help you with writing much more compellingcopy because you are writing with a focus that includes a reasonto respond now.But wait!...Are these the only reasons why people buy? Absolutely not! Startby creating a list of your own "triggers" or things that causedyou to "make up your mind" to buy. The more you explore your target audience's mindset, the morefascinating this can become. Of course we have not even touchedon a fraction of the many "triggers" that are at work in people'sminds when they are reading Web pages.If you want some more buying triggers to consider, I'll give youa few more--People will buy to for specific brands (usually it has to do with prestige) --People will buy to educate themselves --People will buy to improve their health --People will buy to settle their fears --People will buy to have some fun --People will buy to satisfy their curiosity --People will buy to streamline their processes --People will buy to prove they are right about some issue --People will buy to improve their image or appearance --People will buy to improve their quality of life --People will buy to uniquely set themselves apart from the crowdWhat other reasons can you think of that will compel your targetaudience to buy now?Best regards, John Alexander Article Tags: Search Engine Robots, Target Audience, Search Engine, Engine Robots