Ideas,for,creating,traffic,ric marketing 20 Ideas for creating traffic rich, search engine friendly p

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Sometimes questions will arise around the subject of gatewayinformation pages or doorway pages. People have heard that"doorway pages" are BAD and some have stated that search engines"hate doorway pages". For clarification on these type of issues, let's start byexplaining some simple ground rules looking beyond the jargon andterminology.Do Search Engines Hate Doorway/Gateway Pages?To answer this we'll examine it in two steps.Let's understand:1. What it is that the Search Engines "HATE"?and then...2. What type of pages the search engines "LOVE"?With this approach it will help us gain some understanding of thecriteria that is most important.1. What the Search Engines HATE:a) To put it simply, search engines despise low quality doorwaypages that contain little or no useful content. A few years agothese type of low quality doorway pages were rampantly producedas a means to try and trick the search engines. Looking at itfrom the search engines point of view, why even publish a page ifall it contains is a couple of lines of text and an "enter thestore" link. Pages with VERY LITTLE VALUE to the reader, do notbelong in a search engine's index.b) Search engines also despise any kind of duplication or use ofmirror pages. Again, little or no content (often just garbledtext or keyword rich paragraphs that have no real value) werereproduced over and over and cluttered up the search engines.These pages were supposedly going to bring great traffic but thebottom line is that they were and still are all labeled byengines as Spam.c) Search engines hate any attempt made by Webmasters tomanipulate pages optimized with content unrelated to the actualWeb site. Some Webmasters were guilty of all types of trickery totry and attract clicks regardless of the site content.Understanding these issues, clearly you could NEVER blame thesearch engines for their war on Spam and low value doorway pageswhich contained no useful content or information.Next let's talk about 2. What pages the Search Engines LOVE:a) Search engines love pages that far "information rich" andcontain useful, original content that will actually make valuedreading to the online visitors.b) Instead of doorway pages (or pages with no value or littleuseful content), the term "information rich" can be used todescribe a page loaded with useful, quality information. Searchengines love pages that are content rich and able to stand onit's own merit. A quality information page is also part of theoverall Web site allowing visitors to obtain more relevant anduseful information having easy navigation through the Web site. Instead of lightweight pages with no content, today's pages needto contains high quality information, which is relevant to theonline audience. The information rich page is 100% quality, puttogether with research, relevance, thought and care. No tricksare ever needed.Next Question is..... What kind of information goes into creating an information rich high performance page?Invariably this question often comes up when I am teaching one ofour live hands-on workshops. People need to understand that thisis wide open to all the discoveries you make while researchingyour target audiences behavior. How you can meet the audience'sneeds exactly, is only limited to "your imagination" and the mosteffective way to present the information you know they arelooking for, back too them. You want to give them what they"really want" as opposed to what you "think" they want and dothis right up front.The focus is on creating genuinely "useful content" for yourideal target audience of "potential customers" who happen to bealready out there searching for you. Not only is this what your visitors want, it's also the key tosuccess for search engine acceptance. You will never run in totrouble with search engines by offering lots of original, qualitycontent that is interesting, useful and of high value, to youronline readers. In brief, key to success for attracting your target audience, isdoing quality research on your target audiences searchingbehavior and learning to identify their needs and what they aresearching for and then, giving them what it is that they reallywant.Okay, so what kind of information might a information rich pagereally contain? That will depend on what "your research" revealsof course, but here are about 20 rough ideas just to get youstarted thinking in this fashion.20 Ideas for High Performance Information Rich pages: Your high performance, information rich pages might be any of thefollowing (but not limited just to these either):1. A Questions and Answers information rich FAQ page.2. An introductory story related to the appropriate Web sitetheme (something that is compelling or educational on topic).3. Interesting and original statistics which you have discoveredthrough your research, are in high demand by your audience.4. An interesting interview with someone (make it exclusive andoriginal). People love to read about other peoples experiencesand or opinions and views.5. It might be a page loaded with various product reviews with anemphasis on benefits of each in comparrison.6. It could be a theme related feature article or story.7. It could be a detailed tutorial loaded with valuable "How to"or "instructional" advice.8. Your information page might even be a biography aboutsomeone's life that people are looking for detail on. Of courseit should relate to the topical interest of your site's theme.Recent eg. At the recent, sad passing of legendary screen iconMarlon Brando, just do a search for his bio and see all of themovie or film related sites that are no doubt getting additionalexposure from Marlon's fans who are looking to buy up some of hisold classic films.9. Your pages might something with a current events or newsworthyor hard news angle. Your audience is probably looking forinteresting news if you take time to study what they aresearching for.10. Your information rich pages might want to contain detailedhistorical information that your audience is seeking.11. There may be room for the use of information pages that usesome humor or emotional content that is still of good value.12. Would there be value to having a questionnaire which asksyour audience a series of important questions. Remember that likereal life, most Web based businesses are about building rapportand relationships.13. You could build an index to a whole library of similarlythemed topics and all though your articles would all be similarin theme, each individual information rich page would containuseful and diverse subject matter. Remember high value to yourreaders but all original (and no duplication in content).14. What about an information rich page offering an entryway intoa useful, interactive section like a message board perhapsdetailing terms of use for the message board.15. It might be a page containing an interesting advice column onyour chosen theme. Just old fashioned "good reading" which offersyour readers advice or solutions to their challenges.16. Your information page might be a reference page loaded withinteresting, inspirational or famous quotes quite popular withall types of personalities.17. Your pages might contain a related territorial map (yesimages can be used most effectively with text)18. It might be a sales letter but remember the emphasis is onquality content and originality. Things like detailed productreviews or content that emphasized some value added layout.19. It could be a community related page with important localizedcommunity information. Tremendous value for Web sites that arelooking for region specific traffic.20. It could be any of the above suggestions with a seasonalangle relating to Christmas, Halloween, Easter, or something elseappropriate to the Web content within your main theme.One of the best ways to come come up with original ideas is tothink laterally about "your audiences needs" in comparison to howthey are searching on the major search engines. For more insighton how to research your audience's realtime behaviours you maywant to visit http://www.wordtracker-magic.com Best Regards, John Alexander Article Tags: Information Rich Page, Information Rich Pages, Search Engine, Doorway Pages, Search Engines, Useful Content, Information Rich, Page Loaded, Quality Information, Information Page, Rich Page, High Performance, Rich Pages, Pages Might