Focus,Your,Target,Audience,Foc marketing Focus on Your Target Audience!
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Focus on Your Target Audience!By Robin NoblesSearch engine optimizers often forget who our true audiencereally is. We get so wrapped up in trying to please the searchengines that we forget to focus on our target audience: ourusers. What we've got to do is forget about the search engines andconcentrate totally on our customers. I call it . . . Optimization without optimization . . . focus on your targetaudience and forget the search engines! Fact #1: On-page factors have made a come back, and I'm thrilled. If we'veplayed our cards right and continued to use our tags as we shouldhave, we're right where we need to be now that the major enginesare once again considering the contents of META tags whendetermining relevancy. Fact #2: Concentrate on giving your users what they want to see when theyvisit your site: good quality, well-written, valuable content. Fact #3: Focusing on one particular theme/focus on each of your Web pagesis crucial to the success of that page. Don't deviate from thefocus of each page, including the outbound/inbound links. Don't forget to focus on your target audience! When writing new content for your Web site, focus on your targetaudience and what they want to see when they visit your site.What type of information are they looking for? What do they wantto learn when they visit your site? If you have an online jewelry store, can you provide informationon how to clean silver jewelry? How to polish gold? How to cleandiamonds? How to clean fragile opals? Focus on your target audience!(http://www.searchengineworkshops.com/articles/beyond_keywords.htm) If you sell antique books online, what about creatinginformational pages about some of the more famous authors thattalk about their lives and their books, with links to the booksyou have for sale? Let your creative juices flow. Visithttp://www.wordtracker.com/moreinfo.html and do some searches tosee what people are doing when they go online. Read this interview article with John Alexander,http://www.searchengineworkshops.com/articles/wordtrackerR.htmlwhich goes into more detail about how to focus on your targetaudience when doing keyword research. Create a page that's highly focused on one topic only. Don'tdeviate from that topic. Put other topics on other pages. Finally, once you have your page(s) created, create your tagsbased on the focus of each page. Use your keyword phrase in eachtag. Now, you have a page that your users will appreciate and enjoy -a valuable page that is focused on your target audience. And . . . you'll also have a page that the search engines willlove too . . . because they love focused content! And you didn't even have to try hard or spend a lot of timeoptimizing it, now did you? In Conclusion Remember to focus on your target audience when creating new Webpages. Forget about the search engines! You'll create goodquality, valuable content that your users will love . . . and sowill the engines. Though this may not seem like a standard business marketingpractice - to create information pages for people . . . not thesearch engines - this virtually free plan will help you focus onyour target audience, bring them to your Web site, and increaseyour bottom line. Isn't that what online marketing is all about?Why not start today! You have all the tools you need with yourown creativity and Wordtrackerhttp://www.wordtracker.com/moreinfo.html. Article Tags: Target Audience, Search Engines
Focus,Your,Target,Audience,Foc