Wordtracker,Wisdom,amp,#58,Com marketing Wordtracker Wisdom: Common keyword questions and Ans

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Wordtracker Wisdom: Common keyword questions and Answers by John AlexanderOne of my favorite subjects to teach on at our live SEO MasteryWorkshops is that of keyword research and the behavior of aspecific target audience using my all time favorite researchtool, Wordtracker.For those who have not heard of, Wordtracker it is a Web basedservice that will help you discover which keywords and phraseswill be most effective for attracting the right audience to yourWeb site. Not only that, but the service also tells you howcompetitive your keywords are (or how many other competing Webpages have been optimized with those keywords in mind) plus howmany people have actually searched for those keywords in the pastwithin the last 60 days on the major search engines.Wordtracker can be used for even more powerful things than just"researching keywords." I'll be revealing much more in the futureabout the impact of researching "visitor behavior" vs. keywords------------------------------QUESTION:What is one of the more common mistakes made by new SEO studentswho are just learning how to research keywords?ANSWER:One common error that some people make (both new and experienced)when researching keywords, is they tend to have a lot ofpreconceived keyword phrases in their minds. While this may notseem like a bad idea, the fact is that people sometimes spendhours, days, and even weeks researching hundreds of keywords onlyto be disappointed in the end when many of the keywords they'vechosen, turn out to not have any real pulling power to attractthe right traffic. There are many keywords which are just toocompetitive or worse, some words are not even being searched for.For success you want a keyword phrase that is at least being usedby your target audience and ideally, it'll be a phrase with lowcompetition. Wordtracker has tremendous ability to deliver up extraordinaryniche keyword phrases which are in high use by a given targetaudience and sometimes even with zero competition. I'll besharing much more about exactly how you can tap into these idealphrases and how you can do it nearly instantly without spendinghours or weeks of research.------------------------------QUESTION:What do you mean by the term researching the target audience's"behavior?" Is that not what Web analytics software likeWebtrends does?ANSWER: No, Web analysis software generally tells you about the behaviorof visitors within your Web site after they have found you. I amtalking about the importance of researching your ideal targetaudiences behavior long before they ever find your Web site.Wordtracker has tremendous potential to reveal clues as to whatyour target audience *really* wants or what they might be lookingfor.------------------------------QUESTION:I have searched Wordtracker's report of "most searched forphrases" but I can only find one appropriate keyword phrase? Iwant more. How do I get more good phrases?ANSWER:Here are just a few quick tips:1. Take the one phrase or keyword you found and enter it into"Comprehensive Research" and click Proceed. That should bring outa variety of phrases that are related to the same subject. (I'llbe sharing much more on this in the future)2. Apply a little more lateral thinking about who your targetaudience is and research a little more about how they may besearching. Thinking "outside the box" mixed with Wordtracker'scomprehensive search can be powerful.3. If you can't find enough gold in the top 1000 "most searchedfor" phrases you are not thinking laterally enough. It is there,we just need practice learning how to tap into it. But for thesake of argument, if you could not find ANY keywords within thetop 1000, did you know that you can actually purchase a killerlist of the top 20,000 keywords or the top 100,000 keywords.-----------------------------QUESTION:I have done well with my keyword research and Wordtracker hashelped me to build some great high performance strategies.However, I want to add more great ideas for content (and selleven more product), but I feel like I have really hit a dead end?I think I've already chosen the best keywords.ANSWER:If at any time you feel that you've hit a dead end, then it'stime to stop thinking about your product or service and startusing Wordtracker's powerful database to help reveal a newstrategy which you could employ. Your focus must be on yourtarget audience's "behavior." Stop thinking in terms of how badyou want to sell the product and start examining how people mightbe searching for the product. Often you will discover that therecan be "multiple target audiences" perfect for your product. Youjust have not realized it before. I'll guarantee there are many,many, more powerful niche phrases in Wordtracker's database ofover 380,000,000 million queries within the last 60 days. To manyWebmasters, those powerful killer phrases remain hidden andelusive.------------------------------QUESTION:Wordtracker has a feature to help me identify the most commonspelling errors. How many misspelled words should I include in mykeyword Metatag?ANSWER:The best thing here, is not to go wild with misspelled words. Thekeyword Meta Tag has always been a great place to include 2 or 3misspelled words. As you may know, the keyword Meta tag is noteven that influential anymore, but a couple of researchedmisspells will not hurt things.TIP: A much more powerful use for an important keyword that youidentifyas commonly misspelled, is to try using it in your GoogleAdwords campaign, if you are running one. ------------------------------QUESTION: Sometimes I just want to check the validity of onekeyword phrase without looking at hundreds of other suggestionsreturned in Wordtracker's results. Is there any way to do thiseasily?ANSWER:Sure. On the main menu under Item 5. Multiple search, choose thesecond option down called Exact/Precise Search. Using this optionwill return details on just the specific keyword phrase you arelooking for.------------------------------QUESTION:I would like to know how Wordtracker is for accuracy?ANSWER:Wordtracker uses results which are extracted from the Meta searchengines so they are actually very pure. In other words, these arenumbers which are not skewed by the use of automated queryingsoftware.------------------------------QUESTION:Which of the major search engines are best to focus on when doingresearch. I am assuming it is best to spend time studying Google.ANSWER:I guess it depends on which type of research you are doing.Certainly one of the best search engines to explore for keywordresearch is MSN. This is not only because a lot of folks areshopping on MSN but because MSN can still be influenced fairlyquickly. (Secondary results are coming from Inktomi and forlonger 3 or 4 word phrases and you can get real quick exposure byoptimizing for results researched in MSN if you use paidinclusion.On the other hand, if you are researching human behavior morethan just keywords, I would stay focused on Google simply becauseyou can discover great opportunities in Wordtracker for"behaviorally related" phrases. Let's face it, most folks(including your target audience) are searching on Google rightnow so it's still one of the "most revealing" places to help youunderstand what people are doing online. Article Tags: Common Keyword Questions, Common Keyword, Keyword Questions, Target Audience, More Powerful, Much More, Keyword Phrase