Secrets,Building,Marketing,Mom marketing Secrets of Building Marketing Momentum
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Some people seem to steadily increase their income whileothers just make enough to pay the bills. What's thedifference between the people who make millions and thepeople who struggle all their lives to get ahead?If you want to attract more clients in order to build amore profitable business you need three things. You needclear goals, knowledge of how to market your businessand a plan of action. Your marketing is like theproverbial three-legged stool. To function effectively,all three legs need to be solidly in place.Without clear goals you won't move forward. Withoutmarketing knowledge you'll waste your time instead ofpulling in many more clients. Without a plan of action,your marketing won't get done.Setting Your Marketing GoalsStaying on track can be a struggle, whether you are tryingto stick to a diet or get your marketing in shape. How canyou get started and maintain your marketing momentum? Whatyou need to do is make a commitment to specific marketinggoals.Winners set both large and small goals, and they putspecific goals in writing. This last task may soundsuperfluous but it can make a big difference to yoursuccess.One of my goals had been to write a book, a task thatseemed overwhelming. Of course, no one writes a book allat once, they are written a page at a time. With ashort-term goal of writing three to five pages a week,I made steady progress, wrote three books and haveoutlines for two more.Take a piece of paper or fire up your word processor andmake a list of goals for yourself and your business.Include both long and short-term objectives. When youwrite your objectives where applicable include who,what and when.The easiest way to get started is by beginning with yourlong-term objectives and then getting more specific. Askyourself the following questions.- What are your five-year goals for your business?- What are your marketing goals?(They could be skills, knowledge, new prospects or newcustomers.)Be as specific as possible when answering these questionsand defining your goals. For example, you might say, "Iwant to have published eight training manuals, be earningtwo thousand dollars a day and working less than 40 hoursa week in two years."In addition to setting broad and long-term goals, you needto set small and short-term goals. Define your annual,monthly, weekly and daily goals. Once you've got them downon paper, take a copy and thumb tack it over your desk.- What's a one-month marketing goal you can accomplish?- What's a one-week marketing goal you can accomplish?Some days you'll feel like you're on a treadmill goingnowhere and your long-term goals continue to be out ofreach. When this happens, try two things. First look at thelist of what you've accomplished in the last week, monthand year. Second, with your larger goal in mind, circle thenext finite and easily completed objective on your list andget going.Every time you complete one of your objectives, no matterhow small, you're that much closer to reaching yourlong-term business goals. If you're writing a book, eachpage you write puts you that much closer to your goal.- Could you improve your marketing by clarifying yourlong and short-term marketing goals?When you have clear goals and track your marketingaccomplishments, it is easy to stay motivated. As you makeprogress, revise your goals and you'll continually improveyour marketing and be more successful.-2004 © In Mind Communications, LLC. All rights reserved.
Secrets,Building,Marketing,Mom