Getting,Word,Your,Business,Out marketing Getting Word of Your Business Out - at a Fraction of the Cos
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
As a start-up or small business, you may be facing a catch 22situation: you need to advertise your services to get business,but you need business to afford the cost of advertising. Andwith advertising costs of several thousand pounds for a full-page ad in a trade journal, this can be an expensive affair.Fortunately there is a way around this dilemma. Manypublications will be happy to accept articles, provided thatthey are of interest to their readers. Such an article will getyour name in front of potential clients - and the more usefulthe information in the article is, the greater the chance thatyour potential client will keep it for future reference. Inshort, your business will be out there, in front of your client,24/7 - which is a lot more than can be said about a traditionalad.In addition to getting your name in front of your clients, sucharticles have several other uses. They are great forestablishing credibility - simply make a few copies of thearticles and hand them out at meetings. They can be used toimprove your sales presentations, or to enhance your businessprofile. If you have several articles, they can be collated intoa small booklet to give to prospective clients as a valuablegift. (If you want to use photocopies, make sure you getpermission to do so from the relevant publication. If you justwant to use the text, you should be fine to do so, unless yousigned away your copyright to the article)So, here's what to do to write such an article:1.Identify a problem your clients face, and create a solution.2.Contact the relevant publications and find out what theirsubmission guidelines are.3.Submit an article proposal.4.Write the article and submit it.5.Get permission to use copies of the article for your business.6.Congratulations! You've just managed to get great exposureat minimum cost.If you have any questions or would like assistance in creatingan article, please email Frauke Nonnenmacher [email protected] (c) 2004 Frauke Nonnenmacher
Getting,Word,Your,Business,Out