How,Maximize,Search,Engine,Tra marketing How to Maximize Search Engine Traffic

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

May, 2004How to Maximize Search Engine TrafficOf all the traffic websites could generate ONE trafficsource stands head and shoulders above the restSearch Engine Traffic.Specifically, traffic from google.com and yahoo.com - theleaders in finding things on the web.Considering the highly targeted nature of this traffic andthe fact that it flows virtually without cost, searchEngine traffic simply cannot be beat.How can you maximize traffic from search engines? There isno trick or overnight solution. If you are looking for that,you can stop reading now. But what you read here today WILLincrease your search engine traffic. It will take some timebut it is well worth it.Today's top sponsor:Marketing make simple. Subscribe to ourfree newsletter to learn some invaluable secrets to onlineMarketing techniques. For signing up, receive the 5 partCourse “Advertising for the completely clueless.” The plainEnglish no holds bar course will reveal to you some simpleWays to promote your product, site, or service.http://www.directmarketing4u.com/pbi/subscribe_popup.htmlSo let's go... The first thing to consider is how the bestSearch sites determine where to send their clients -- thesearchers. It does not happen by accident. In fact allSearch engines have complex algorithms that determine howthey rank sites.But after all the smoke clears, I can point directly to ONEessential component that leads to ever-growing traffic fromthe major search engines...QUALITY.Or more precisely, this equation is my formula for successwith search engines...Quality Content + Quality Links = SE Rank, Traffic andSales.Quality is what matters most to top search sites like Googleand Yahoo. They want quality results for their searchers.And this ultimately translates into YOU providing quality tothem.Read that again. It is important to understand. As awebmaster, quality is something you need to be veryconcerned with.There are two specific areas where quality really counts...a) Quality of Content AT your Websiteb) Quality of Links TO Your Website.Let's talk about this in a bit of detail. Quality Content AT Your SiteA quality website with solid, reliable and substantialcontent will always do better than sites trying to "trick"their way to good ranking. That's why the major search siteshave such a huge market share -- they provide quality searchresults. Websites that qualify as such are usually the firstsites presented in their search results.There is no secret to this. And providing quality contenttakes work. It can be done by writing articles like this.And you can do it by writing articles for your niche market.If your site focuses on collectibles, then write an articleabout a specific collectible every week. In a year you willhave 52 keyword-rich web pages (or more) that will help growtraffic to your website. In two years you'll have 100+. Andthis content is the cornerstone of your website.Let's face it, nearly ALL people online are here to getinformation. Not many people want to pay for it either.After all, you can find in-depth information on any subjectimaginable. Sure, you sometimes have to pay for the bestquality information, but if you surf long enough you can getto the truth of any subject using the World Wide Web.If you are a website owner, the paragraphs above translateinto a simple strategy. Feed the search engines that providethis valuable content. Create content for your niche market.Grow a website that is information rich and the visitorswill come. It may take time but they will come.Of course, there are ways that you can move the processalong a bit. The best way is to show search engines whatyour content is about and how important it is. This is doneby building... Quality Links TO Your SiteYou may have heard of the importance of getting other sitesto link to yours. So let's cover this a bit. Yes, gettinglots of links coming to your site is important. But theQUALITY of those links is even more important.When it comes to the actual links, quality is measuredprimarily by these two factor...a. What sites link to your siteb. Exactly how they link to youThe first one is the toughest nut to crack. Getting qualitysites to link to yours is not easy. Naturally, the firststep is to have a quality site yourself. More proof of myadvice above. And once you have a quality site in place, youcan start building links to it. First let’s discuss exactlyhow sites link to you.For sure, text links seem to be better than banner links.And text links filled with your best keywords are betterthan any old text link.For instance...If you were trying to build links to your, let's say...fishing related site, how other sites display links to yoursis extremely important. To decide what you want those linksto say, you need to research keywords a bit. The word"fishing", would seem obvious but it undoubtedly has a tonof competition. So a better idea is to find more specificwords. You can do that by entering your main keyword intothe tool at www.WordTracker.com or at Overture's keywordsuggestion tool. And you'll get a list of related keywords.This particular test showed me that the keywords "fishingtackle" or "fishing lure" get quite a bit of searching aswell. So those would be a better choice of keywords to usein your incoming links.(If your site does not offer such equipment, you can stilloffer "information" on these topics.)But how do you decide what those other webmasters will writewhen they link to your site? That's easy. You do it bygiving other webmasters the exact code they can paste intotheir sites.Today's #2 sponsor:Do you desperately want to make money?Online, but don’t know where or how to start? Push-ButtonPublishing is the place! Residual income, unlimitedProducts, turnkey web-sites, premium web hosting, unlimitedList hosting and auto responders, pro ad tracking, and much,Much more..."PBP" provides the resources and servicesYou’ll need to start and run a successful, home-based onlineBusiness of your very own...Click here to learn more:http://www.directmarketing4u.comAlso discover how to get your own FREE web site valued at$497 when you become a PBP member!Now back to actually getting those links to your site... Getting LinksEarlier we talked about the importance of having qualitysites link to your website. And that's not an easy task. Infact, getting quality sites to link to your site takes a bitof originality. You can't just slap up a "link to us" pageand hope the job gets done.Many webmasters simply search the web and then email relatedsites asking for a link swap. In my opinion that is tootime-consuming and tedious.There are lots of other ways to grow the number of linksinto your site. There are many automated solutions availablesuch as link farms and the like, but be careful with those.Many such networks are not search engine friendly and usingthem can actually hurt your site. You have to be carefulwhen selecting a link strategy.Your link strategy should include a way for people to get alink from your site to theirs, as well as create a link fromtheir site to your site. And if you can automate the entireprocess you'll save lots of time. Building a link strategy at your website is an importantstep that will help you more than you realize, especially astime goes on. So make it one of the first of your Internetmarketing steps.Once your link building infrastructure (something like theabove example) is in place, you need a few ways to getwebmasters linking. Below are a few strategies you can use.1.Pre-license all your best stuff.As you create your own tips, articles or content for yourwebsite or email newsletters, consider pre-licensing it toothers. Pre-licensing it for others is as simple asincluding a short footer after your work. It looks somethinglike this:"You have permission to reprint what you just read. Use itin your ezine, at your website or in your newsletter. Theonly requirement is including the following footer..."*Article by YOUR NAME, visit www.YourWebsiteUrl.com for moreoriginal content like this.Getting the idea? This takes no extra work on your partsince you already write the article. A simple footer likethat lets you pre-licensed it to the entire web. Your linkswill be growing continually with no extra effort. There arelots of websites in need of decent content. Supply it andyou can benefit greatly - if you do it right!2. Bribe webmasters into linking up.The next strategy that can work very well is the "bribe". Ina nutshell, you simply give something of value away toanyone who links to your site.When done correctly, this strategy can be extremelypowerful. All you need to get started is a few text linksthat people can use to link to your site, and a way toautomate all aspects of the "bribe".Note: The tool that automates your link building strategy iscalled Links Manager. It allowed you to create a directoryin a few hours and it automates the entire "get links"strategy for you. It sends automated emails to all newsubmissions, checks their site for reciprocal links, andsends email reminders if they don't reciprocate. Whenvisitors link to your site their links are set up directlyand not through the system. So it is search engine friendlyIn Closing...OK, so is everything you have read all today should help youto move your site up the ranks of the major search engineslike Google? Well, not really. There are lots of otherconsideration such as the Title of your site. Your titleneeds to include your best keywords as well. And so does thetext of your pages. For now, get busy building qualitycontent and quality links. They are two keys to the successof your website.That wraps up today's tip! If you take one lesson from itremember, QUALITY CONTENT AND QUALITY LINKS will bring youlots of targeted website traffic.Sincerely,Matt ByronDirectmarketing4u.comP.S. If you wish to have any a specific area of concernregarding advertising and online strategies, please send anemail to:mailto:[email protected]'s sponsor #3 message:If you’re interested in receiving“Advertising for the completely clueless” you can follow theLink below to subscribe.http://www.directmarketing4u.com/pbi/subscribe_popup.html.