Tips,Great,Design,for,Your,Mar marketing 9 Tips to Great Design for Your Marketing Materials
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9 TIPS FOR GREAT DESIGN 1) Dont just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round reasonably fast too. 2) Write the copy first. I believe the copy drives the project. (Unless this is a print ad, in which casethe visual and headline will often dominate). 3) Read your copy word for word to your designer. Youd be amazed how often designers dont understand the project because they havent been properly briefed. Your designer is going to be expressing in design the same persuasive arguments that you / your writer will be articulating in words.4) Ensure that your designer communicates your branding i.e. the values you are trying to communicate. 5) Check that the copy is easy to read once it has been laid out by your designer. If the design takes too much attention to itself, then your readers wont be following your arguments. 6) A professional designer will give you a creative brief: he sets out on paper the brief as he understands it. This includes the brand and the benefits of the offer in question. The creative brief meansmisunderstandings get cleared up before it they are too expensive to change. 7) Hell then present you with 2-3 design options for your review, about 3 weeks later. 8) Remember, you arent choosing the color for your sports car, you are choosing the piece that best reflects the brand and personality of your company or offering. 9) Finally your designer brings you the finished product. He instructs printers and oversees production. WOULD YOU LIKE A WORLD-CLASS JOURNALIST TO GHOSTWRITE AN ARTICLE FOR PUBLICATION FOR YOU? Contact Neroli Lacey NOW!How clear and persuasive is your website, brochure copy or direct mail? Call Neroli Lacey NOW to win more business TODAY. CALL ++ 612. 215. 3826 or email: [email protected]
Tips,Great,Design,for,Your,Mar