Exceptional,Bonuses,That,Will, marketing 5 Exceptional Bonuses That Will Increase Your Sales!

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

Do bonuses really work?At least once a week we get asked about the common approach to offering bonuses -- has this technique been overused?My answer is always the same...Crappy, freely available, 3rd party bonuses are definitelyoverused and have become quite ineffective.Bonuses that are different, relevant and of high perceivedvalue will often double or even triple your sales - It hashappened to me. WHY BONUSES WORKSince the beginning of time, bonuses have been used by advertisers to entice users to make a buying decision.Bottom line is, they do work and here's why...We make buying decisions based on emotions, you've no doubt heard that statement before.However, being rational, thinking and logical humans,we also must justify our decision to buy we do that by convincing ourselves there is enough value to justify our emotional decision.You read a sales letter, are intrigued by the headline.Your attention is kept through the first paragraph andyou decide that you want the product or service based onbenefit statements you relate to. Now, you check the price - and it's somewhat higher thanyou anticipated. Buyer's won't usually give up at this point. They will actually attempt a value calculation by re-lookingat what they get.That's where your bonuses can make a big difference - theyeither justify the cost and click your order button, or theyare gone forever. 5 EFFECTIVE BONUSES YOU CAN USEIt used to be you could throw just about anything into your offer and it would increase your response rate.Not today though, today's customers look closely at the benefit they will get from their bonuses.Select the right combination and you can still easilydouble or even triple your response rate. So what can you bundle that will provide value for yourcustomers WITHOUT taking months to create?Here are 5 power-packed bonus ideas to increase your sales:1. Work Sheet or Checklist. This is one of our favorites, we'vehad terrific feedback using checklists in the past - some ofwhich could have been sold on their own. If you have a product that explains a series of steps, processes, techniques or strategies to your customers, then pulling thoseinto a checklist can be extremely simple and effective.Use Microsoft Word's ability to insert a square symbol and acheck mark - you will find both under the "Webdings" symboloptions. Checklists are also wonderful bonuses to use for tele seminars,coaching sessions, consulting services, seminars and other educational opportunities. 2. Short Summary. You're ebook, audio or video may be 100'sof pages long. Summarize the key points into 3-5 pages and youwill have created a high-value bonus without having to createadditional content. 3. Audio or Video clip. Use a related audio clip to help communicate your point, cover a case study or example thatis related to your ebook. Interviews are a great way to quickly generate high-valuebonuses. A 15-20 minute telephone interview will give you a 1-2 Meg audio file that can prove very valuable to yourcustomer base - as long as it is directly related to yourcontent. Assume your ebook topic is exotic travel. Find a few people who have travelled to exotic locations and requesta few minutes of their time to answer some questions overthe phone. If you need more information on recording telephone interviews - you can download our complimentary special report here:http://www.infoproductcreator.com/freereportdown.html4. SoftwareYou are selling an eBook on how to make it big in the stockmarket. Imagine if you could bundle bonus software that makes it simpler and quicker to apply your techniques.Software has a high perceived value. You can find tons of free or trial software at sites such as http://www.download.com (Select "Advanced Search" linkin upper right hand corner and select different Licenseoptions in drop down list), http://download-soft.com/, or http://www.50download.com/Another option is to hire a developer through http://www.elance.com or http://www.freelance.com to create a simple software application you can offer as a bonus. 5. Bundled service I've had great success bundling relevant services with my products. For example, if you order "Ultimate InformationEntrepreneur's Success Package" - http://www.infoproductcreator.comyou will not only get an incredible package for creating yourown income-generating infoproducts, but you get a complimentary20-minute consultation with a top copywriter online.Makes sense right? You are creating a product to sell online, you will need to create a highly effective website.Think beyond the specific problem/problems you are solving for your customer. What ELSE will they need solved?Match that need up with a service professional and you have a very high-value bonus. Most service professionals offer some form of gratis trial, that's what you can offer to your customers. MAKE YOUR BONUS STAND OUT!The final point on effectively using bonuses to enhance yoursales is to stand out from the crowd.What is everyone else doing - offering some crappy, resell rights, largely useless eBook. The perceived value of such bonuses are less than zero - meaningthey can HURT your sales more than help them.Create a high-value bonus, and you will see immediate positiveresults on your sales and profits. Article Tags: High-value Bonus