How,amp,#34,Local,The,Locals,A marketing How To Be "Local To The Locals" And Make Mor

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

How To Be "Local To The Locals" And Make More Sales----------------------------------------------------(c) 2004 Charles Kangethe-------------------------Here's a really simple way... to customise your product offerfrom the headline to the prices in order to suit local tastes.We all know people do business with people they "know and trust". So how can you convince shoppers half way across the world thatyou are reliable and someone they should do business with ?What I am about to show you will make your business "Local tothe Locals", wherever in the World they might be.Step #1 - What Is A Split Test------------------------------Split testing is a vital task for any Online Business.By testing different headlines, captions, graphics, copy andprices you can gradually point your business towards betterconversion rates.A basic split test adheres to these guidelines.1) You start with a base sales page - This is called the"Control"2) Set up a new page for each component you want to test.For instance set up a new page where everything is the same as"Control" except the Headline. Test various components such as price, ad copy and bonuses,each with its own page.3) Using software, set the test criteria in terms of how long you want the test to run or alternatively set the number of visitors you want to visit each page. During the test the Ad tracker will record the statistics, andyou can tell which page converted the most.For future tests, that page can then become "Control" as you change another component.Step #2 - A Shortcoming Of Many Split Tests.--------------------------------------------Your Online Business has a big advantage over local Bricksand Mortar businesses. Your marketplace is Global.However, this is also a weakness. Despite the shrinking of the World, depending on what yousell, people still feel more comfortable doing business with"Local" companies.Until now...If you could tell which specific region converted best for yourproduct offer, you could concentrate your offers there insteadof wasting advertising money trying to capture a hugeunresponsive Global Market.Step #3 - Breakdown Your Marketplace Into Regions.--------------------------------------------------Decide the level to which you want to breakdown your globalmarket place.Depending on your knowledge of the World and the type ofproduct you sell, you may want to target sales at a countrylevel. For more specific products you may feel a regional approachwithin each country is best.Finally for some offers you may want to target people inspecific named cities within a region in a country.Once you have decided on your breakdown you need to set up yoursales pages.Step #4 - Set Up Test Pages---------------------------If you have decided to track sales at the lowest level, thenyou will need a page for the country, the region and the city inaddition to "Control"For each regional page, change your product offer so that itappeals to the people of that region.Do this by use of text and graphics that appeal to :Local LanguageLocal ArtsLocal Cultural referencesLocal Historical referencesLocal Geographical referencesLocal Social, political and economic referencesThe aim is to build an impression in the visitors mind thatyour business is "Local" to them. Step # 5 - Re-direct Traffic To The Relevant Local Page-------------------------------------------------------Now that you've set up the regional pages, you must redirectpeople from that country, region or city to the relevant "Local"page when they visit your site.You want visitors from your Local region to be re-directed tothe correct Local page rather than "Control". Redirecting traffic is as simple as applying JavaScript code toyour "Control" page - In Relevant Resources, below, I tell youwhere to get these scripts for F'REE.Your visitor IP addresses are cross referenced against adatabase by the script so they are directed to the right page.On their relevant "Local" page your visitors can order atdiscount Prices or with different bonuses that you set up.If you do this right, your "Local" business pages canoutperform the conversion rates you get on "Control".Step # 6 - A Few Words Of Caution---------------------------------Use the tactics in this article to make Local offers that are of big relevance to locals in specific, chosen areasof your Global market.However, when people realise that you are giving discountsto "Local area X", they may try and find a way to getthe discount even if they are not in "Local area X".Theft and fraud online are a price all direct marketers have tobear from time to time. There are two pieces of advice I can give you :1) Make it difficult for opportunists to read your JavaScript byhiding it in a .js file2) Make your "Local" offer one where you are better off with asale than without. In other words do not give the product awayfor F'REE. That way you will always make some money on the offer.Step #7 - Become Local To The Locals------------------------------------Develop your knowledge of the World and with your product rangeyou can rapidly target small markets rather than the universalGlobal Internet market.This can do wonders for your conversion rates.Relevant Resources------------------* Split Testing SoftwarePro Analyzer from http://www.proanalyzer.com/ DynaTracker from http://www.dynatracker.com/ AdTrackz from http://www.adtrackz.com/* GeoBytesGet your Javascript for redirecting your visitors accordingto location from here http://www.geobytes.com/More Information and Software For Ad Trackinghttp://profits.cc racking.html?16oct Conclusion----------Good marketers split test.Take this a step further and test your market in terms of location. Be "Local to the Locals" and see your conversion rates rise. Article Tags: Make More