How,Great,Copywriting,Sizzles, marketing How Great Copywriting Sizzles For The Sale

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Great copywriting really ticks me off. No, I mean it. In fact Ithink I already wrote an article about it. It was called "Why IHate Compelling Ad Copy" if I remember right.What makes me mad about great copywriting is simple. It leads me. It brings out my impulses and guides me to where the writer wishes to take me.In fiction, that's a wonderful thing. It makes the story moreenjoyable. However, when copywriters do it, the conclusion ofthe work inevitably involves me spending my money and I hatethat! Either that or, if I refuse to spend my money, I never get toread the conclusion.In other words, great copywriting can make me feel out ofcontrol. I'm educated in the art enough to see what they aredoing, yet the masters can still guide me where they will --- and Ihate it!Now, having said that, what is it about great copywriting thatdraws us in? Yes, I'm done whining and can get to the pointnow.I've narrowed the power of great copywriting down to twothings.CURIOSITYThe desire to know is a powerful force. It's led to the word'secrets' being WAY over used, but that is why it is used.People want to know. If you've got something, and you knowhow to taunt with it, you can make the sale.That may be a somewhat crude way of looking at it, but it's thetruth. Great copywriting is more or less taunting. However, andthis is important, it's taunting that offers a solution.It's offering the solution, a way to fulfill that driving need toknow, that urges people to buy. The solution can only beaccessed, however, when the reader takes action. The action iseither a purchase, a click to another web site, filling in a form, orwhatever the copywriter is looking for.When writing, it's important to first define the action you wantpeople to take at the conclusion of your words. Defining theaction you want them to take guides you in your writing.When using curiosity as a motivator, hint at the information yoursolution will provide the reader once they take the action youdesire. Give bits of information that will allow them to begin tosee what you are driving at, but save the majority of information,or what will tie all your bits of info together, for after you get thereader to take action.Tell them what they will know after they access your solutionand create enough desire to know that they themselves willovercome any objections they may have.BENEFITSExpressing the benefits the reader gets with your solution isanother method leading people to action. Not only can youcreate curiosity, but you can show how your solution will benefitthem.Specific benefits are better than generalities as well. The betteryou explain what it is your reader will know, have, or be able todo after they take the action required to get your solution, themore likely they are to take that action.Obviously, I've been repeating the words 'action' and 'solution' alot until you're probably sick of reading them, but...That's where the focus of your copywriting needs to be.The solution is what people want and the action is what youwant.Copywriting is all about you giving your readers enough reason,using curiosity and benefits, to seek the solution you offer eventhough they have to take your action first.Just like me, people ARE resistant to taking action. No onewants to be led into doing something, especially where giving upmoney is involved.People don't want to do what you want them to do. They'll onlyact if they believe they are getting the better part of the deal.The sizzle that makes the sale happens when your words putothers in control of doing what you want them to do.That may seem like a bit of a twisted statement, but think aboutit. Build enough curiosity, offer enough benefits, and it thenbecomes the buyer's idea to get what they want --- NOT youridea to sell it to them.That's how great copywriting works and how sales happen. Thebuyer becomes willing to take your action so they can get theirsolution.So then here are the steps you take when copywriting.1. Define the action you want your readers to take.2. List the benefits what you are offering will give to them.3. Determine what people who do not have what you areoffering may be curious about in regards to it.4. Create your headline or title from the most compelling benefitor point of curiosity you have listed.5. Create a desire to know based on the points of curiosity youlisted and show the benefits people will receive upon taking theaction you defined.6. Call for them to take that action.That's the basics behind great copywriting. It's all about havingyour direction and ideas ready before you start. It's about beingspecific, too. Generalizations are often referred to as 'hype'.Get specific, so people know where you're headed and they'llbe more likely to follow.Remember, the sizzle isn't in the seller's mind at the time ofpurchase, it belongs to the buyer. Otherwise, they don't buy.Your job when copywriting is to put it there.----------------------------------------------------------------*written by Joe Bingham of NetPlayNewsletters.comI've literally driven 1000s upon 1000s of people to my web at no cost by simply promoting articles like the one you see here to other ezines. Now I'm making MY articles available for YOUR use. I write them. You use them for YOUR promotion. See how at: http://www.netplaynewsletters.com/auctionintro.html---------------------------------------------------------------- Article Tags: Great Copywriting, Want Them