Use,Joint,Ventures,Grow,your,B marketing Use Joint Ventures to Grow your Business
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Use Joint Ventures to Grow your BusinessCopyright 2002 lessworkmoremoney.com By Armand Melanson So let's talk about "joint venturing". The term sounds daunting like it is reserved to people who are already at the top, but that isn't at all the case: a joint venture is simply two companies working together to increase the value they provide to their customers. Let me give you an example of a simple joint venture that Ijust setup which required about 1hr of my time. When I initially setup my lessworkmoremoney.com website, I dida pretty thorough review of webhosting companies. I went with abig company that advertised all of the things that I knew Iwanted in a webhost. After a few weeks of hassles, I realizedthat they were too big to deliver high quality service, so Irevised my search criteria & starting looking at smallercompanies. I fell upon a small webhosting company http://fastwebsites.com & really liked what I saw when I reviewed what they had tooffer. So I setup an account with them & gotlessworkmoremoney.com up & running. Over the next few months & had to contact fastwebsites.comseveral times to request help on various issues. I always gotprompt & very helpful service. So one day I was thinking about how others would benefit from mysearch for a great webhost & I decided to write up arecommendation for fastwebsites.com. I also started to do themath on the lifetime value of each customer who signs-up withfastwebsites thanks to my recommendation. I figured why not email them & ask them if they would bewilling to give me an incentive for any subscriber who signs up.Here's what they had to say: "Ok we will offer you 1 months hosting fee for any clients yourefer. We will add a referrer entry in the referrer drop downmenu on he order page. You must let your customers know tochoose you as the referrer. If this is satisfactory, let us knowwhat the entry for your name will be and we will add it to theorder page. So for no money & less than a few hours work, I am getting a check from fastwebsites for every subscriber who signs-up withthem. It is no hassle for me because I was going to recommend them anyhow. It is good for fastwebsites because they get newcustomers. And it is good for my customers because they getaccess to a great webhost without having to take a shot in thedark. Everybody wins!!! And the possibilities are endless. As long as the joint venturebrings added value to both you & your customers, then it isprobably a good idea. Careful though - don't ever send outmisleading or useless info to your customers even when the jointventure payoff appears to be good - that is a quick way to killyour business. So when you see a mutual benefit from collaborating with anothercompany, go for it. One word of caution though: most e-companiesare inundated with JV offers. In order to make your stand out, you should: => clearly illustrate the benefits to your JV partner=> cover the details - leave no unanswered questions Email is one way to approach a JV partner, but it will likelyget turfed by whoever handles it. If you want to get results,call the company & get the number of the person in charge ofthe area that relates to your proposal. Start at the top of the chain & work your way down... ----------------------------------------------------ABOUT THE AUTHOR: Armand Melanson is an emarketing consultant & author. For free marketing tips & articles youcan re-use, visit him at http://lessworkmoremoney.com ---------------------------------------------------- Article Tags: Joint Ventures
Use,Joint,Ventures,Grow,your,B