Make,Your,Customers,amp,#39,Dr marketing Make Your Customers' Dreams Come True!
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
We all have a dream. Maybe that dream is to find spiritualcontentment, or maybe that dream is to have a healthy, happyfamily. Maybe that dream is just having enough time to play allthe golf you want. Whatever dreams we have, they help dictate whowe are and how we act -- especially when it comes to buying.The most successful salespeople are the ones who become "Dream-Brokers" for their customers -- that is, they understand whattheir customers desire, and find a way to help them achieve it.Business opportunities are a perfect example of how this works.The business opportunities that are the most appealing are theones that not only talk about the money that it can generate, butshow how this fits into a customer's dreams.This process starts with the "research" stage -- before you evenbegin marketing, you need to take some time to understand youraudience. What is it that they want? What are their desires andvalues? The answers to these questions will help you choose thebest way to present your offer or product.Then, as you create your marketing, focus on these desires inyour writing. Remember that, for most people, money is just aMEANS for getting something else, not an END in itself. If youcan show how your offer will help the customer get what he or sheREALLY wants, you will have a much better chance for a sale. It'samazing how many times I've seen marketing that focused just onthe money, rather than going deeper.Also, you can help the customer reach their dreams in stages. Forinstance, we all know that no business opportunity out there willreally make you $1,000,000 in the first 15 minutes -- financialsuccess takes some time. However, you can give your customers a"taste" of their dreams to come -- that's why giving away "FreeVacation" Certificates have become such a powerful incentive inbusiness. They give customers a little bit of their dreams (afterall, the desire to travel is a common dream for most of us). Theadded appeal of an inexpensive incentive like this can go a longway in creating more sales and larger profits for your business.The important thing to remember here is that we are the mostsuccessful when we actually help our customers achieve theirgoals and desires, rather than just cashing in on them. As I saidbefore, we all have dreams, and one that we should all have is tofeel the satisfaction of helping other people see their dreamscome true.
Make,Your,Customers,amp,#39,Dr