Global,health,insurance,choice health Global health insurance: a choice of providers


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Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Verdana","sans-serif";mso-ansi-language:EN-US;mso-fareast-language:EN-US;}The end of the year is a pivotal time forany private globalhealth insurance provider due to the importance of renewals. Any providerlacking IPMI in their portfolio should consider it carefully as a new option. WhyIPMI? If you already represent a number ofsectors, you might wonder how the addition IPMI could make any kind of impacton your existing numbers. The IPMI market, especially in Asia, is oneof the last growth areas for health insurance. With five out of the top 10 countries in the HSBC Expat Explorer Survey 2011 located in Asia, there is a clearsignal that Asia continues to be a favoured location for IPMI’s classic targetaudience. Many providers are now also able to offer cover to local nationals aswell as expats, which widens the target base even further. The products and regulatory framework are relativelysimple, which means that it’s a quick process to learn and get any of the necessaryapprovals. Retention rates for this market remainhigh, with the market average around the mid-to-high 80% range, so customersare likely to stay once they’ve bought. Commission rates start at around 15% fornew business and are also payable on renewal, so a USD 100,000 book could earnUSD 60,000 in four years. Assessingyour customer’s needs So with an existing book of customers to review,what’s the best way to assess if your customers have a need and what kind ofplan would fit the bill? There are three simple steps to take: Reviewany existing cover already in placeIt’s likely that many of your clients willalready have some kind of health insurance in place and it’s important to startwith an assessment of the current cover.  If your client has a local plan in place, areview of the annual maximum benefit limit, the sub-limits and any excess ordeductible, against their current lifestyle and expectations is the best placeto start.   Expator local national?Expat clients often have a clear need forIPMI because they want the option to return to their home country fortreatment.  The most recent development within the IPMIcustomer base is the addition of local nationals to the mix.  Many providers are now able to offercustomers resident in selected locations the opportunity to buy.  Assessing the demand for this segment is notas clear-cut, since the desire to seek treatment internationally is driven bymore emotional needs such as wanting better quality care and more choice andcontrol over treatment plans.  A good wayto start with this segment is reviewing any second homes or internationalbusiness travel. Whatkind of product?There are three basic elements in assessingyour clients’ needs:·        Do they need access toout-patient care or is in/day-patient care sufficient?·        Do they need access to routineand complex dental care?·        Do they need access to routinematernity care? It’s worth noting that dental and maternitybenefits are always subject to waiting periods before the benefits can beaccessed.  If you have a client on asimilar plan however, they may be transferred onto a new plan with no break incover and all waiting periods removed. BudgetOf course, your client can tell you thatthey need top-end out-patient, dental and maternity benefits but if the premiumis out of their range, there are a number of things you can do to maintain thelevels of cover without breaking the bank. Many providers provide a wide range ofexcesses on plans to reduce the premium. These can be anything from zero to USD 15,000 or more. There are also co-insurance options, whereclients pay a portion of costs with the insurance provider, which can alsoprovide significant cost savings. Some providers also offer significant discountsif they are prepared to seek treatment in a semi-private hospital room asopposed to a private one. Choosinga provider So once a full assessment of the client’sneeds has been completed, who are the best providers in the market and what’sthe best way to choose them. Making sure that you ask the rightquestions is key.  Common complaints inthis market are mostly claim-related.  Thetime it takes to reimburse claims, the instance of declined claims, gettingunderwritten at the point of claim, are some of the most common.   A checklist for finding the right providercould be: ·        Are they a big insurer with aninternational division or a specialist?·        What are the maximum limits ontheir plans, especially the sub limits?·        How do they underwritecustomers?  Full medical underwriting ormoratorium?·        What are their turnaroundtimes? i.e. how quickly do they pay claims and make decisions?·        What claim tracking tools dothey have in place?·        How extensive is their medicalprovider list?·        Do they manage claims from onelocation or are there on-the-ground experts? Massiveopportunity What is true about the IPMI market is thatit is one of the last insurance segments that can demonstrate continued andsustained growth with solid retention rates and margin-rich commissionlevels.   By carefully selecting an IPMI panel,clients and insurers alike could benefit significantly.

Global,health,insurance,choice

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