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1024x768 Why You Should Forget About Most Common Guitar Teacher Advice By Tom HessAre you tired of earning only a small amount of income fromguitar teaching? Wish you had a schedule full of motivated students? Unsureabout what you need to do to grow your guitar instruction business? Truth is,most guitar teachers never become successful, nor do they earn a lot of money.However, ALL teachers have the potential to do so. Here are some soberingtruths about the current state of the guitar teaching business: 1. Many guitar instructors have a hard time making ends meetin their guitar teaching business and make less than 35k annually. 2. Most of these same guitar teachers have never helped anystudents to become GREAT guitar players. 3. Guitar teachers frequently report working excessive hourswhile making little pay. On the other hand, there exists a small percentage of highlysuccessful guitar teachers who:1. Make a minimum of 6 figures each year in their guitarteaching businesses.2. Have strategic systems in place to quickly transformtheir students into great guitar players.3. Are highly motivated and have plenty of extra time,energy and resources to invest into the improvement of their guitar teachingbusinesses.4. Commonly do not work full time hours each week (they workmuch less).Although most people find these facts surprising, I know forsure that they are a reality for countless guitar teachers around the world.How do I know this? In my guitar teacher training program, I train people everymonth to reach their full potential and become part of the small percentage ofhighly successful guitar teachers.Additionally, the majority of guitar teachers out there donot fail because they are necessarily ‘bad’ at teaching guitar. Instead, theyfail because they believe in the ‘common knowledge’ they have heard beingperpetuated by other unsuccessful guitar teachers. These approaches seemrational at first glance, but in fact are highly damaging for your guitarteaching business in many ways.Here are seven commonly accepted guitar teaching approachesthat guarantee failure:1. Not Enforcing YourLesson Policies Most guitar teachers who are new have a fear that enforcingtheir lesson policies will cause them to lose their students. The truth is,this may help you retain a few students for a short period of time, but will bedevastating for your guitar teaching business in the long term. Here is why:A. By not enforcing your lesson policies, you will build upa student base full of non-serious students who will continually frustrate youby being late to lessons, not paying on time and not taking lessons seriously. B. Due to the above point, you will use all of your energyon ‘non-serious’ students and have little left to spare for the SERIOUSstudents who really do want to learn, pay on time and practice every day.C. You will spend much less time teaching your students tobecome great musicians and much more time accommodating them with makeuplessons and chasing down late payments. This will lead your students to makevery little progress while you make a smaller income and quickly become tiredof working as a guitar teacher.Here is how you solve this issue: Remember, YOU are theteacher and YOU understand what is best for your guitar students. Create yourlesson policy and expectations based on this understanding and make sure thatyour students know exactly why this policy will help them become much betterplayers. If they do not comply, do not teach them (that’s right, refuse to workwith them).2. Letting Your Guitar Students Tell You What They Need To LearnMost guitar teachers make themistake of assuming that it is up to the student to tell the teacher what theyneed to learn each lesson. This assumption is totally wrong and makes no senseat all. Your guitar students (for the most part) have absolutely no idea whatthey need to learn in order to reach their musical goals. If they did know, whywould they come to you for guitar lessons? ...They wouldn’t of course. YOU mustdecide what your students need to learn in order to achieve their musicalgoals. To do this you must perform two simple steps: First, learn their longterms goals. Second, design a specific strategy for them based around thesegoals while also helping them to understand how what you will teach them IS intheir best interest.Your guitar students will never become great players if youallow them to tell you what to teach them. At most, they will be able to play afew isolated ideas but will never be able to put it all together to become agreat musician. In most cases, if you teach guitar using this approach, youwill quickly lose your students when they do not start seeing big results.To make matters worse, you will be damaging your reputationwhen you do not get the results that your students want. This will make it veryhard to sustain a successful guitar teaching business in your local area. 3. Using All Of Your Promotional Efforts ToBring In ‘New’ StudentsMost people assume that searching for new students is themost important part of promoting their guitar teaching business. Of course,understanding how to attract new students is very important. However, if thisis the only factor you consider while trying to build your guitar teachingbusiness, you will quickly come across these issues: Since you do not have a solid strategy for‘keeping’ your students, you must invest countless hours into your promotionalefforts due to the fact that the new students you gain only replace the onesyou lost.  You will only make slow progress at best tobuild your guitar teaching business (even if you get more new students than youlose current ones). However, you can achieve much faster growth by working inseveral different areas simultaneously, such as: student retention, student referralsand converting potential students into actual students.Following this approach WILLprevent you from making a lot of money through guitar teaching (especiallyduring difficult economic times)Fortunately, you can avoid theseproblems by making an effort to consistently improve in ALL areas of yourguitar teaching business. By doing this, your business will improveexponentially and the amount of effort needed for major growth with decreaseover time.4. Copying The IdeasOf Other Guitar Teachers In Your AreaAs a new guitar teacher, you willnaturally be inclined to look at what your competitors are doing and try to usethis information to build your guitar teaching business. However, as you readearlier in this article, the overwhelming majority of guitar teachers areunsuccessful. With this in mind, it makes no sense for you to try to copy thesame things they are doing. Instead of following what other local guitar teachers dowhile taking a trial-and-error approach, you should surround yourself withsuccessful guitar teachers who are already making good money in their teachingbusinesses. Of course, no teacher in your local area is going to want to sharehis/her secrets with you (since you are competing with each other) so yournetwork must be made up of guitar teachers who do not compete with you locally.Anyone who works with me in my online guitarteaching improvement program also becomes part of a tight network of successfuland experience guitar teachers from around the world.5. Lowering YourLesson Rates In Order To Compete With Other Guitar Teachers Many guitar teachers think that charging less money forlessons is a great way to attract many new guitar students. They think thatguitar students will rush to sign up for lessons because the other competitorsin their local area are too expensive for them. You might think that this wouldhelp you stand out from the competition in a positive way. However, in realityit is totally the opposite. Here’s why charging cheap rates will lead you tofailure:The fact that you charge very cheap rates for lessons tells potential students that you are either new to teaching guitar or are not very good at it. In fact, most students assume that teachers with higher priced lessons charge more because they can get better results. So by charging a small amount for your lessons, you are really only driving away serious students (who are ready to spend money). The more serious a student is, the less likely they are to even think about taking lessons with you when you are the cheapest guitar teacher in town.When you charge cheap rates for lessons from the beginning, this tells potential students that the only difference from one guitar teacher to the next is the ‘price’ (which is totally untrue, although many students think this). With this in mind, it will be very difficult for you to raise your teaching rates in the future. You will be locked into the false perception you created in the mind of your students and will never be able to make as much money as you want.When you gain new guitar students who were only looking for the ‘cheapest’ teacher, they will take lessons with you much less seriously. You will quickly find that these types of students do not practice or put out much effort because they do not feel like they are getting much value in return (based on how much they are spending). The more a student has to spend for lessons, the more seriously they will take it.All of these issues will combinetogether to weigh you down and keep you from ever making good money teachingguitar.To keep these things from ruiningyour guitar teaching business, charge at least the average lesson cost in yourlocal area (regardless of your current teaching experience). Next, work onbecoming a great teacher and turning your students into highly skilled guitarplayers. Once you can successfully do this, you can easily justify chargingmuch more than your competitors. Work together with a guitar teaching coach andbecome ahighly successful guitar teacher.6. Giving GuitarLessons At A Local Music StoreMany guitar teachers think that it is easier to teach at amusic store (rather than on their own) and make good money because:A. They will have to do less work to find new students sincethe music store will do this for them.B. They feel it is more professional to work from a musicstore instead of working out of their own home.Nothing could be further from the truth. Here is whyteaching guitar from a music store will cause you to fail:It is simply not true that music stores will do all of the promotional work for you. In reality, they do not have a strong incentive to get students specifically for ‘you’. It’s up to you to learn where to find new guitar students through your own efforts in order to fill up your teaching schedule.Additionally, you make less money when you work from a music store because you must give a large percentage of your earnings to the owner. This makes it more challenging to earn a good living as a guitar teacher.In addition to the above issues, the majority of music stores out there will not let you teach guitar using effective formats that are better for getting quick results for your students (you are usually limited to private lessons only). This makes it even harder for you to turn your students into truly great guitar players.Considering that you will be limited in the results you can get for your students, it will become even harder to build a solid reputation for yourself as a great guitar teacher and grow your teaching business.The most successful and highestearning guitar teachers never teach out of music stores. Instead, they runtheir own business and hire other guitar teachers to work for them. If you wantto make a great living teaching guitar, you must treat it like a business andlearn all you can in order to improve every aspect of it.7. Not Marketing Your Guitar Lessons To ASpecific Group Of PlayersContrary to popular belief, marketing yourself as a guitarteacher who teaches ‘all styles’ is NOT helpful for your teaching business.The truth is, promoting yourself in this manner will mostlyattract students who aren’t very serious about guitar lessons and/or don’t knowwhat they want to play on guitar. These types of students are likely to nottake practice seriously, only take lessons for a short period of time and willnot be very cooperative with your lesson policies.On the other hand, the greatest guitar students (who youwant to work with) are always looking for a teacher who specializes in aspecific niche because they know what they want to play and invest the time tolook for someone who can help them play it.It is crucial to understand that you will not be able tomake a living as a guitar teacher if you have a schedule full of casual,non-serious students. These students will only cause you to waste time as youput up with endless lesson cancellations, missing payments and other issues.Even though these problems are only ‘partially’ related to the issue ofmarketing yourself to ‘all styles’, they are entirely CAUSED by it and willkeep you from becoming financially successful as a guitar teacher.With this in mind, you don’t want to become an expert for astyle of music that no guitar student wants to learn. Nevertheless, you willsee much more success by marketing yourself as the local ‘blues’ guitar expert (or‘rock’, ‘metal’, ‘jazz’, etc.) instead of allowing yourself to blend in withyour competitors as a teacher to ‘all styles’.Overall, understand that making a good living as a guitarteacher is not the same as simply having a lot of students. Not only must youfill up your teaching schedule, but you must fill it up with the ‘right’students. These are the students who will quickly make progress, stay with youfor many years and help you develop a positive reputation as the best teacherin your location.Although I have not discussed ‘all’ of the things that causeguitar teachers to fail, after reading the points above you have gained abetter understanding of why most commonly accepted guitar teaching approachesare actually ineffective and problematic. Get guitar teachermentoring and learn how to overcome the problems that keep you from earninggood money with your guitar lessons. Once you do this, you will quickly rise tothe top and become the most in-demand guitar teacher in your area.About The Author:Tom Hess is a highly successful guitar teacher, recordingartist and the guitar player for the band Rhapsody Of Fire. He helps peoplefrom all over the world learn how tosuccessfully teach guitar. Find tons of free pro guitar teachingadvice plus tipson becoming a better guitar teacher on his music instruction website. 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