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As a major tobacco company continues to lobby againstplain packaging new research shows smokers find branded packets more appealing,stylish and sophisticated. British American Tobacco (BAT) - which representsnearly three-quarters of the country's tobacco market - launched a majoradvertising campaign against plain packaging earlier this month. It is inresponse to a Government consultation document which proposes stopping tobaccocompanies using the design of packaging to promote their LuckyStrike discount Cigarettes. BAT's main focus in the campaign is that plainpackaging shows New Zealandhas little respect for international brands and says this will cause tradeproblems. "New Zealand has signed a number of internationaltrade agreements which are very clear about the need to protect intellectualproperty," general manager of BATNZ Steve Rush said. However, those in favor of plain packaging say tobaccocompanies are only concerned that the change will reduce the number of smokers- a statement backed up by research revealed this week. The BioMed CentralPublic Health study - a collaboration by scientists from Canada, the USand Brazil- analyzed the responses of 640 Brazilian women who were asked whether brandedor plain packaged cigarettes appealed to them more. Head scientist in the study, Dr. David Hammond fromthe University of Waterloo in Canada, said the women ratedbranded packs as more appealing, stylish and sophisticated. "They also thought that cigarettes in brandedpacks would be better tasting and smoother," he said. "Removal of all description from the packs,leaving only the brand, further reduced their appeal." When offered plain or branded packaged cheap cigarettes as afree gift during the test, the women were three times more likely to choose thebranded product. Australian plain packaging legislation is due to take effectin December, after the High Court rejected a challenge from four tobaccocompanies. Marketing Manager World Technology Network 2013 H Street, NY, 10001,USA 559-481http://www.cigs4girls.net/
Branded,Cigarettes,More,Attrac