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The basics of newsletter marketing . . .Many would argue that doing business on the internet is far easier than its brick and mortar counterpart on account of various factors. This theory is backed by the mushrooming of internet businesses and also of internet millionaires since the '90s. However internet businesses follow the same principles of offline businesses, thereby including several tedious and rather monotonous maintenance tasks. The one thing that probably separates an internet millionaire from a 'wannabe' internet entrepreneur is the understanding and application of the process of online automation.By its very nature, the internet allows for automation of almost all tasks, big or small, basic or ancillary. The key to succeeding online is to establish an idea and then outsource as much as possible to a professional automating service so that you can concentrate on generating new ideas and bigger business.To start with, build a robust auto responder system that has response emails for all possible communication you are likely to receive from your customers. Next integrate a shopping cart and inventory management system to reduce your manual interventions in online sales and order fulfillment. Also start accepting online payments in order to upgrade your website from a mere information base to a marketplace. Adopt e-mail and newsletter marketing to reach out to your large customer base with a few simple clicks. But most importantly, enable minute tracking of all that happens on your website to develop an understanding of elements that are failing and then work on bettering them. When your business reaches a certain threshold size, design a lucrative affiliate program and get other internet users to help sell or promote your business for you.To reduce your customer complaints or queries, it is wise to have a detailed FAQ page that addresses most common issues. Also try and set up a ticketing system to speed up query addressing timelines. RSS feeds are a great way to syndicate your content and provide fresh, updated material to your subscribers.For internet entrepreneurs owning more than one online business, ensure that you use a hosting service that allows simultaneous hosting of multiple domains. However, be careful in choosing a service that is reliable and with maximum uptime so as to reduce server unavailability.In conclusion, the internet is a channel for great new ideas. It gives the amateur a chance to give wings to business dreams, yet provide for automation and outsourcing of the mundane routine. As businesses grow, internet entrepreneurs must harness the benefits of technology to truly focus on optimizing their time and efforts to build even bigger businesses and devise even greater ideas. Article Tags: Online Business
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