RSS,FEEDS,amp,#58,Whither,Thou ecommerce RSS FEEDS: Whither Thou Go'est?
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RSS FEEDS: Whither Thou Go'est?I open up the 'Feed Reader' every day on my laptop andcruise the 'news feeds' I 'subscribe' to. The amount ofinformation is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are of immediate interest, else I would be reading 'feeds' twenty four hours every day.When I click on a link to find out more about a news item,I am taken to a web page with the article of news on it, alsothere are banner ads, advertising icons to click on, and otherside news items to click to take me elsewhere.The potential for advertising on those web pages forinterested marketers is great, not withstanding the change in the news article each day on that web page. One day it might be about Amazon and the 'outage's' they kept getting, or the next it could be a pending court case about 'cybersquatting' a brand name. Whatever article is shown the advertisers get their message across. It may not be part of the advertising ploy to sell goods and services from that advert, but to 'brand' their products, or name, for future sales.One research company predicts internet advertising revenueswill rise by 19% next year, they also predict that newspaperadvertising will drop considerably.Future habits of net cruisers will be to immediately open upthe 'feeds' and cruise all the latest news, in contrast togoing for Google and Yahoo, inputting search terms, and thencruising only those web sites that come up. Please! Don'tlaugh, most of us still do this!If a web site has not got it's own 'news feed', it will notget any 'eyeballs'.Those interested in marketing to the masses should thinkabout trying to get adverts placed on pages of those sites with a 'news feed', with their name, or web address writtenprominently, for cruisers to come and visit, but the main objective is to create 'branding'.The usage of search engine's for locating web sites willdecline, unthinkable at the moment for most internet users, but their rss feeds directories will be the most sought after to beable to access more 'feeds'. So search engine's will stillsurvive, but usage habits will change.The 'big-dogs' in rss feeds update news on their 'feeds'every fifteen minutes or so, they know that to keep a captivereadership that they have to update frequently, or they willlose 'eyeballs' to some other service that's giving out morefrequent news. This is critical from an advertisers pointof view who wants his ads showing on web pages with updatednews as frequently as possible.I can feel the nudging elbow's already as advertisers aretrying to get the best 'spots'.The most money to be gained from rss feeds is by theperson who owns one, the advertising revenue from 'spots' on the web pages the 'feed' points to will be flooding in, and with the decline in effectiveness of newspaper advertising, the rss feeds are the only place most advertisers are going to spend their money. The younger tech-savvy 18-24 year old's don't buy newspapers, they also don't switch on the television as much anymore, so television advertisers are looking at rss feeds, especially the big media companies who have millions of ad dollars to spend.Remember this, anybody, even you, can put up a rss feed. Article Tags: Whither Thou
RSS,FEEDS,amp,#58,Whither,Thou