The,Personal,Touch,Sure,the,e- ecommerce The Personal Touch
I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making
Sure, the e-tools available for an online merchant are great.We have up to the minute product selection on our web pages, andauto-responders that can follow up requests. We have our ownonline mall, immediate payment methods to prevent that "coolingoff" period, secure sites for financial transactions, and allsorts of e-tools at our disposal. But what is wrong? You're notbeing overwhelmed with sales, and barely making expenses.Stop for a moment. Why are potential customers leaving youre-store without placing an order. Assuming that you have a decentproduct and prices, why are they not buying.Possibly they have questions that are not being answered, andwould like to talk with a live human being. The brick and mortarstore has the edge over the e-store, when faced with a customerthat needs personal contact to feel comfortable.If someone has reached this point, usually all they need is alittle assurance before placing their order. And here is thefunny part - they may not even want to talk with someone, but mayjust want to be sure there is someone they can contact if thereis a problem.If you don't list proper contact information at your virtualbusiness, you may be losing customers. Your name and e-mailaddress will go a long way. Even better, give them a physicaladdress and a telephone number they can call. You may wish tohave an "800" number, but you will get a lot of "tire kickers".Even if you don't give a free number, just the fact that there isa number listed goes a long way in allaying their fears.Let your potential customers know, that if they have questions,they can email you their phone number, and you will call them.Many times they won't, as all they really wanted, was to knowthey are dealing with a real person.They say a picture is worth a thousand words - consider puttingyour picture on your web site. This gives instant identificationto your name and goes a long way in building customer confidence.If someone requests information from you, do you respond in atimely manner? Letting days pass, without even acknowledgingtheir request, is a major "turn off".Why not send an automatic reply that let's them know theirrequest was received, and you will get back to them shortly. Ifit will take a day or so to get back, let them know. Don't forgetthat humans have egos, and egos need to be stroked.An auto-responder is really a great thing, and should be ineveryone's marketing bag of tricks. They serve a vital role inyour advertising efforts by providing someone with information inwhich they have an interest.But some people have confused things here a bit. They don'tunderstand the meaning of "NO". If I have made up my mind I amnot interested in your offer, I really don't want you to give methe same, or similar information again, and again, and again.These are just as aggravating as web sites that won't let youescape, and they keep opening up additional windows that you haveto close.Some people have set up their auto-responders to send 5-7 follow-up notes. I refer to these as "nag notices". They must feel thatif they "nag" you enough, you will give in and buy their productor service. I don't know about you, but with each one I get, myresistance stiffens. I may have been a prospect before, but thetiming just wasn't right. These tactics have caused the loss ofa prospect.When you get an order, do you remember to say "Thank You" to yourcustomer? Those two little words can be the key to getting repeatbusiness from them.E-commerce is here to stay, but the mortality rate of "wannabes"will be high. Those that remember the "Personal Touch" will beamong the survivors. Article Tags: Personal Touch
The,Personal,Touch,Sure,the,e-