Turning,Your,Visitors,into,Cus computer Turning Your Visitors into Customers
Gone are those times when the companies and the organisations didn't need a hi-tech system to handle them. Owing to the considerable increase in the business sector and thus, an enormous increase in the complexity of the organisational struc ----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes a
Turning Your Visitors into CustomersOneof the big buzz words floating around the internet world is conversion.To the uninformed this sounds a bit like a Sunday go to meeting term,but in the very real world of online business it takes on an entirelydifferent meaning; a meaning that can make or break a business. Letssay you have a state-of-the-art web site. You use SEO. Your keywordsare on- target. You use contemporary graphics, and a finely tuned salesmessage. You generate a lot of traffic and rank well on searchengines. All this, yet your sales are less than spectacular.Theanswer usually can be found in this one word: conversion; the processof turning a looker into a customer. As defined by Dictionary.comcon·ver·sion, is a noun, meaning:The act or process of converting; state of being converted. A change in character, form, or function.Whenused within the world of the internet conversion becomes a verb meaningthe process of changing a looker into a buyer. It becomes the mantra ofmany online sales sites, turning that visitor who ends up on your sitejust checking you out into a customer.Itsan old question, what makes a looker decide to buy from you or yourcompetitor? Price; sometimes, brand of product; maybe; the appearanceof your web site; frequently. For those who study sales the basicreason in the decision of who to buy from is often an emotional one.How best to push that emotional button that converts that looker intobeing your customer.Thissingle topic has proponents from all over. One will tell you yougotta have a price leader," others will strongly suggest that sexsells, there are even those who firmly believe that all you need to dois yell long enough and loud enough about your product..but for thebusiness person seeking both growth and long-term success these tacticscan be a real turn off.Sowhat are you to do? The answer is really not that difficult tounderstand. What is the single most important emotional trigger forpeople? It is in feeling appreciated, special, and important toanother. If given the choice between paying $19.95 for a do-dad tosomeone who comes as across as a huckster or $21.95 to a business thatdemonstrates that it really cares is a no-brainer.Enterquality customer service, the kind that clearly sends the message tothe looker that here you will be appreciated, that you are special, andimportant to us. Among the best ways to get this message across Isthrough the use of live chat.Whendone right live chat clearly tells people that your firm is there forthem before, during, and after the sale. Nothing short of youphysically going into the lookers home will trigger their emotionalbuttons like a well executed live chat program.
Turning,Your,Visitors,into,Cus