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At the 2013 North American International Auto Show inDetroit, federal agencies like the National Transportation Safety Board and NationalHighway Traffic Safety Administration are praising auto makers for theiradvancements in accident avoidance technologies, and calling for more innovationto limit driver distraction. As technologies like frontal collision and lanedeparture warnings have made significant progress in vehicle safety, there arestill growing distractions on board pulling a drivers attention away from theroad ahead, counteracting added safety benefits. Amidst their introduction of greater and more comprehensivesafety technologies, car makers are also releasing increasingly complex in-carsystems that can allow drivers to purchase movie tickets, surf the web, andeven update their social media accounts. "I think manufacturers reallyhave to strike a balance in the future behind what the consumer demands are andwhat the safety needs are," says Debbie Hersman, chair of the NTSB."They have to bring the two of those things together in a way that sells carsand saves lives I think there is a tremendous desire on the part of ourpopulation here in the United States to remain connected. We are stillstruggling with the best way to figure how to remain connected safely."Among the proposed improvements, the NTSB is pushing for aholistic ban on all cellphone usage while driving, even hands-free devices andsyncing technology that allows drivers to use their phones through in-carentertainment systems. To date however, no states have followed through withthe proposed ban. From car makers themselves, the NTSB and NHTSA are callingfor improved systems that do not require drivers to take their hands off of thewheel, or their eyes off of the road. Examples of these kinds of systems arealready in development and on the market today, such as voice command systemsand gesture control systems, though more refinement is needed to reduce theattention needed to operate them.Federal regulators are also calling for mandatesstandardizing these new crash avoidance technologies on all new cars, givingevery driver the opportunity to benefit from them. "The voluntary effortsthat (automakers) have taken on safety particularly on collision avoidance are going to pay dividends for decades into the future," says Hersman."They are moving in the right direction. But at the end of the day, wewant to make sure that safety isn't just for those who can afford it." InNovember of 2012, a number of regulations were introduced calling for systemslike adaptive cruise control and advanced self-braking systems to be installedon all new cars.Car makers themselves are less enthusiastic about proposedregulations, citing a substantial increase in production costs which would ultimatelytranslate into high prices for potential car buyers. Instead, offering theseadvanced accident avoidance technologies as optional extras would give fullaccess to their increased safety benefits without seeing a rise in productioncosts across the board. Federal regulators have countered these concerns bynoting that the potential for saving lives would be worth the cost of investment.Only the US Transportation Department has the authority toenact any of these proposed regulations, having previously made features likeseat belts, air bags, electronic stability control systems, and strengthenedroofs standard on all cars sold in the country. Even as car makers and the NTSBcontinue to argue the pros and cons of mandatory accident avoidancetechnologies, neither will have the final say in the matter. Both groups arehopeful however, that a solution can be reached, giving access to advancedsafety technology to all drivers while limiting distractions that lead todamaging accidents calling for complicated legal battles, litigation, car accident lawyers, and insurance claims.
Collision,Tech,Praised,More,Wo