Create,conversational,elevator business, insurance Create a conversational elevator speech for holiday socializ
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Your elevator speech is the way you succinctlyexplain what you do for people you meet at networking events. You share just enough information to encapsulate what you do andspark interest among the men and women you talk with. The point is to get theconversation going, right? There is another type of elevator speech that Icall the Situational Elevator Speech. Letsay youre at a holiday party. You are mingling with people you dont know,enjoying appetizers and drinks. Thats not the right time to start with yourregular elevator speech created for networking its way too business-like. But you can try this method instead. Just fill in the blanks for your business once the subject of whatyou do comes up. I have a service that helps ...people who struggle with ...,which means they dont have ...What I do is ...which means ..., which equals ... You keep drilling down and going deeper into whatyou do one step at a time focusing on the results and benefits. Heres myspeech: I have a service that helps entrepreneurs get more clientsand make more money in their business. I tend to work with people who have asemi-successful business, but who really want to make a lot of money and rightnow they cant because they dont have the right marketing in place. Whichmeans they dont have enough clients, which means they cant always pay theirbills. What I do is teach them how to build systems around marketing,get clarity about who theyre working with and close sales more often whichmeans they make more money, serve more people and live a more freedom-basedlifestyle. It doesnt matter specifically what you say as longas its situational. The person youre talkingto will say, Oh, that makes sense. This method is more conversational because you arenot cramming a bunch of business words into a single sentence or two. As you drill down to the benefits of what you do piece by piece,you are just expanding the conversation rather than selling people anything. The whole thing about client attraction and what Iteach is that you have to be yourself. Youhave to be authentic or it just wont work. If its too formulaic, people willsee right through you. They can smell a sales pitch a mile away. So, its very important to talk about what yourclients struggle with and the results of working with you and your service. And share this piece by piece as you drill down through all thebenefits of working with you. Now you are all set for all the socializing youllbe doing during the upcoming holiday season. Your Client Attraction AssignmentPrepare for your social interactions and opportunities coming up in the nextmonth. You never know who you might meet and who could be your next referralsource or client for that matter. Practice this situational elevator speechand the drilling down process, so you can feel comfortable with the method.Thats the best way to be authentic with what you are saying about yourbusiness.
Create,conversational,elevator