Three,simple,steps,creating,co business, insurance Three simple steps to creating compelling programs


Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc


When you start creating your packages, you want tobe sure you have different levels to serve clients who are in differentsituations. Rather than simply creating aprogram and pricing as you like, I have found a method that speaks directly toyour prospects and helps them to self-select the best program for them. Here’swhat I recommend as the method to choose your package and pricing levels. Think about your packages based on the differentlevels your clients fit into. You can separateyour prospects and clients into categories or groups who share similar concerns. Create Client Profiles.My first step was to create client profiles to really examine who these peopleare and what kind of help they need. What are their concerns and burningquestions? What do they need help with most? I created these profiles for threelevels to start with three profiles:1. Ramp up Rachel (Rob)2. Leverage Lucy (Larry)3. Visionary Vicky (Vince) Details for each profile include their immediate,driving need, income range, and a description of where their business iscurrently and what their issues tend to be. Create Programs that Fit Client Profiles.By clarifying what’s happening at each level, you help your ideal prospects tosee themselves and know what they need. This makes it easy for them to seewhich program fits best. Using this model, you are creating a program basedaround a particular person or around a particular issue instead of justcreating different programs. Client Profiles Help You with Pricing Decisions.This makes it easier to price your programs too. So for example, in the Goldprogram, I’m giving more access, content and value than people charging threetimes as much. I’ve kept it really affordable for people who need more clientsand more money. My next levels attract prospects who have moremoney and clients.  What they need is tolearn to leverage their business so they can afford a little more andultimately they want a little more access. What I have found is that the more affordable theprograms are for people, the better results they get because I’m only speaking tothem about their problems and solutions. Thisis different than speaking to everyone at all levels at the same time. And,it’s so much better than talking beyond their level about things they cannotimplement in their business because they aren’t at that stage yet. The bottom line is to help your clients self selectand pre-qualify themselves, so they say, “That program is for me.” Your Client Attraction Assignment.Have you thought about the different types of clients you serve? Think aboutthe clients you’ve worked with and see if you can sort them into categories.When you can do this, you are on your way to creating program and packagelevels that will allow prospects to self-select. That makes your job of closingthe sale so much easier down the line.

Three,simple,steps,creating,co

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