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Freebie gifts are gifts that organizations do not necessarily produce but use to market their own items and services. They are products that potential consumers use every day like t-shirts, caps, pens, calendars and other items. These gifts are meant to naturally fulfill a certain desire that a consumer may have that he or she needs to satisfy. Organizations usually study some of these desires that potential consumers have and then use promo gifts to quench those wants free of charge at the same time sell their products. Some of these desires are divided into broad compartments like wants at home, needs at work, wants for client hobbies and things like that. The needs at home include the need for products like calendars, t-shirts, caps, household utensils and other items that people use in their homes. For example, a business could imprint their logo and information on products like cups and plates and then give these gifts to their employees to take home as gifts during the holidays, or give the gifts to a certain group of families through a promotional campaign of sorts. When these items are then used at home, they help raise awareness of the companys presence, the companys contact information and the companys merchandise and services. The desires of a workplace include products like pens, calendars, pen holders and mouse pads. A company that manufactures medicine, for example, could buy and print their logo and info on pens, diaries and calendars and then distribute them to hospital offices and drug stores when they are taking their medicines round to them. This introduces a sense of allegiance and pride towards this company from the purchasers because these gifts are designed to stimulate that sort of response from the purchasers. Some corporations also use freebie gifts to satisfy desires of purchasers as the carry out their hobbies and other leisure activities. A company, for example, could give caps and other clothing products for amateur golfers to protect themselves from the sun. There are organizations that even target particular sporting events and then give promotional merchandise as a way of raising awareness of their company and merchandise. For example, if there is a company that sells bottled water, then during a local marathon or soccer tournament, they could give free water to be used in the event. No matter what a company sells, there is always a need they can satisfy for potential purchasers. That personal touch that businesses develop with potential customers always goes a long way in promoting their items.
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