Make,Great,Sales,and,Media,Kit business, insurance Make a Great Sales and Media Kit
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A sales and media kit can help your company get the attention it deserves. Here are a few tips to help you get started. Cover Letter: The first thing (other than your cover) that your audience will see andread, your cover letter should be a short introduction to your companyand a thank-you to your recipients for their interest and attention.Give them an idea what they will find in the kit and what to expect.This letter should be on company letterhead and you might want to haveit hand-signed by the highest ranking officer in your company. Use oneof the oldest tricks in the sales-letter book here too, if you like: aP.S., especially one that appears to be hand-written, will always getread. Profile: Your company profile should be a short (one page) combination of thebeginnings of your company along with recent info. This is your firstchance to introduce the elements of your business that you areattempting to convey to the media and your clients. Readability andscan-ability are some great things to keep in mind here too. Bulletpoints are always good. Clippings: You should tailor your press clippings to you audience too. If you aresending the kit to a potential client, feel free to include every scrapof (good) press your company has ever gotten. If, however, you areattempting to get more press, you don't want to give your local outletsthe idea that you and your business have already been covered to death,unless you have a brand new angle you can give them. When you are sending the kit around, do some research beforehand so youhave an idea of who at your media outlets covers a certain kind ofstory. For instance, of you run a unique outdoor adventure company, youmight want to send your kit to the outdoor writer of your local paper.You should also have an idea of when a specific outlet has coveredsomething similar, and not hit them up too soon afterward. Press Release: A current, newsworthy item written in a newspaper style that containsquotes that can be pulled and used verbatim in short blurbs or stories.There are several online tutorials for writing a great press release. Promotional Material: Your media kit should include a nice version of your logo in digitalform if possible, any pertinent brochures that you have on hand, and abusiness card or a page with bios of company officers and their contactinformation. You should also include photos that would be usable tomembers of the media to include in any feature stories. Anything youcan do to make their jobs easier increases your chances of gettingcoverage. A sheet that lists awards and one that includes specialoffers to clients (not to the press!) would also be a great idea. Printing and Binding: Use the best printing method you can afford, and put your kit togethereither in a nice folder with a logo, or bind it together like abooklet. There are a few styles that would work well, and you can evenhave your own inexpensive binding machine on hand so that you cantailor your kits to different audiences and have them ready to go outthe door at a moment's notice.
Make,Great,Sales,and,Media,Kit