What,Your,Personal,Plan,you,do business, insurance What’s Your Personal PR Plan?


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If you don’talready have a personal PR plan in place, we’ve explained some of the mainthings you should consider below. You may want to embrace all of these or maybejust one or two, it all depends on your personal PR objectives.Blogging – it’s easy to set up a blog so thatyou can share your expertise and opinions with the people who matter. Having afocused blog on a specific industry or niche will help you to establishyourself as an online authority and source of useful information. Making sureyour blog posts are correctly optimised for the search engines will also helpyou to manage your online reputation when people search for your name. Social media interaction – using the power of others to helppromote your message or personal brand is a great way to raise your profile ina cost effective way. Posting up-to-date, interesting and relevant informationon sites like Twitter and LinkedIn can lead to many other people outside yourown contact groups picking up on it and linking to your website or blog. Public speaking – getting yourself out on theconference and networking circuits is another method of boosting your profileoffline. If people have heard of you online and value what you have to say,then this can be transferred into the real world and help you get speakingopportunities at the industry events that matter. Doing something different – depending on the industry you’re in,it can be hard to get noticed if there are already a number of professionals inyour field who have been engaging in personal PR for some time.Thinkingcreatively and approaching issues affecting your industry from a unique anglecan quickly help you become known as someone who has an opinion worth seekingout. Publish useful information– one of the best ways to become viewedas an expert in your chosen field is to prepare a set of online reports ore-books full of useful information for people to download. If done correctly,word will soon spread quickly and before you know it, people will be seekingyou out for advice and placing great trust in what you have to say and offer.Anothergreat way to promote your personal brand is to have a book published on aparticular topic as this can lead to more speaking engagements and positivepress. Personal PR plan summaryBeforeembarking on any personal PR campaign, you need to have a clear set ofobjectives in mind that can be measured effectively so you can highlight areasthat are working well and stop wasting time on those that you’re gaining littleor no benefit from.The methodsoutlined in this article are just part of what we offer to our clients, soplease contact us to discuss your personal PR requirements in more detail.

What,Your,Personal,Plan,you,do

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