What,Happens,Your,Name,Searche business, insurance What Happens if Your Name is Searched on Google?
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With such vast volumes of information available on theinternet, its little wonder that its the first port of call for the majorityof people when they want to find out more about an individual.While your organisation as a whole may monitor its onlinereputation, many companies neglect the reputations of their most senior andwell known staff when it comes to search engine results.Managingyour online reputation is just as important if you are self-employed aspotential clients and suppliers may Google your name after meeting you at anetworking event or receiving an email or letter from you.It may only take one negative entry inGoogles search engine results to damage your reputation as an individual andhave a negative impact on your business.How to take control of your reputationThebest way to stay in control of what people are finding out about you online isto be proactive.Unlessyou have the time and skill set to do all of the following yourself, its bestto use an agency to monitor and manage your online profile;· Write interesting, relevant and optimisedpress releases· Create and update social media profiles onsites such as Twitter· Establish business profiles on a range ofkey websites· Write optimised blog entries· Designing a personal website to helpdevelop your own brandIf youre not writing about yourself and keeping your online reputationintact, then the chances are someone else will be writing about you and it maynot always be positive.By releasing optimised news stories, blog entries and press releasesyou will ensure that people find what you want them to find when they searchfor your name online, rather than something that potentially damages yourreputation.Research by various bodies has shown that typically over 75% of peoplewill use Google at some stage to research an individual in a business context,so effective online reputationmanagement is critical to you and your company.
What,Happens,Your,Name,Searche