Usability,Testing,The,key,diff business, insurance Usability Testing
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The key difference between usability testingand traditional testing (bug testing, break testing etc.) is thatusability testing takes place with actual users or customers of theproduct. Whilst traditional testing might be undertaken by a developer,designer or project manager, usability testing removes any bias bycollecting feedback direct from the end user.There are a few types of usability testing: Comparative Usability Testing A comparative usability test is used to compare the usability of oneproduct with another. It can be used at a high level where a newproduct is tested against competitor products, or at a low level, wheretwo web page designs are tested to establish which provides the bestuser experience.Explorative Usability Testing Before a new product is released, explorative usability testingis undertaken to establish what content and functionality that a newproduct should include to improve beyond its competitors. Members ofthe target audience are recruited to test current products, and similarproducts. They are given realistic scenarios to highlight any gaps inthe market that can be taken advantage of and illustrate where to focusdesign effort. Explorative usability testing normally takes place aspart of a User Requirements Capture exercise. Evaluation Usability Testing This is a test of a new or updated product either during theproduction lifecycle, or prior to its launch. This usability testintroduces users to the new design to ensure it is intuitive to use andprovides a positive user experience. The aim of the evaluationusability test is to ensure any potential issues are highlighted andfixed before the product is launched.AdvantagesThroughout the project life cycle there are many advantages ofusability testing including: feedback direct from the target audienceto focus the project team; internal indecisions can be resolved bytesting users with a problem to see how they react to the differentoptions; and issues and potential problems are highlighted before theproduct is launched. However, the business advantages of usabilitytesting can be seen at the end of the project; it increases thelikelihood of usage and repeat usage, it minimises the risk of theproduct failing, and users are better able to reach their goals, whichresults in the business meeting its targets.DisadvantagesUsability testing provides many benefits, but there are a fewdisadvantages in using this methodology, which should be noted.Firstly, testing is not 100% representative of the real life scenario,e.g. a mother will not have her two young children running around likeshe might have at home. Also, usability testing is deeply qualitative,so does not provide the large samples of feedback that a questionnairemight, but the feedback can be far more accurate and insightful.ConclusionUsability Testing can be used in a variety of ways during yourproject lifecycle. Despite not being able to mimic real life usage,usability testing is still the best method of ensuring your product orwebsite supports users in achieving their goals quickly and easily.When businesses meet the needs and expectations of their users, theyare more likely to develop a successful product. Article Tags: Explorative Usability Testing, Usability Testing, Usability Test, Explorative Usability
Usability,Testing,The,key,diff