How,Fax,Marketing,Thefax,very, business, insurance How to: Fax Marketing
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Thefax is very yesterday, old technology, boring and shouldve died a long timeago. And yet I still cannot find a business card in my rolodex which does notcontain a fax number. Is this a me too phenomenon, is everyone clinging toold technologies or are they just too lazy to throw the traditional fax machineout? Wellsurprise surprise, most people have a fax number as it is still considered asign of a credible business. The thinking is, if you have a fax number you musthave infrastructure and means, and thus be a credible business. Also, everytime you deal with a contract, authorisation or proposal you end up faxing backdocuments. Try signing the screen of your laptop or getting an email acceptedas authorisation and see how far you get. Thisall begs the question. If most businesses have a fax number and the number offaxes received is far below the number of emails, surely faxes create a littleexcitement when received, get a little more attention, get read, are not easilydeleted and are easily slipped into a folder for later reading and action. Sowhy are more people not using the humble fax for marketing, as another channelto market. Welldont be surprised, many companies are very serious about fax marketing and usingfax broadcasting to do this. Fax broadcasts allow 1-to-many faxing, are cheap,effective and provide a whole other medium to reach your potential targetmarket. Having a clear message delivered to your target market in hard copy isquicker, cheaper and easier than direct mail and has less chance of beingdeleted than an email. Still need convincing? Keyto effective fax broadcasting is a quality fax broadcast provider. A qualityfax service provider will ensure you are only charged for faxes delivered, willallow detailed reporting on the delivery process as it happens, have the bestrates and be supported by the best and most reliable technology. Tryout the UTBox fax broadcasting service at http://www.utbox.net/fax_broadcast/
How,Fax,Marketing,Thefax,very,