Multi-Housing,Industry,Profess business, insurance Multi-Housing Industry Professionals Seek New Marketing Tech

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NORFOLK, Va.—(November 14, 2007) – As the exclusive diamond sponsor for Multifamilypro’s 2007 Brainstorming Sessions, For Rent Media Solutions, a leadingapartment resource for searching apartments for rent nationwideand a division of Dominion Enterprises, is generatingawareness among property managers about the various points of contact they canuse to reach apartment seekers.With the theme “Ideas That Rock”, this year’sBrainstorming session is being held at the Rio All-Suite and Casino hotel in Las Vegas from November14-16. For Rent Media Solutions has been a top sponsor for the event since1994, holding the position of diamond sponsor for nearly a decade.“For Rent Media Solutions has been the exclusivediamond sponsor for the Brainstorming Sessions since 1998,” said TerrySlattery, vice president and general manager of For Rent Media Solutions. “Wehave found that consumers are not only changing the way they communicate, butthe way they seek information as well. This year, we are using our position atBrainstorming to inform the multi-family housing industry on the many waysconsumers are changing the way they communicate and seek information. We willalso educate industry professionals on various points of contact that can beused to reach the apartment seeker, including innovative approaches like mobilemarketing, instant messaging and streaming video, as well as more traditionalmeans like phone leads, guest cards and email.”By offering a variety of marketing approaches, ForRent Media Solutions is allowing the property manager to connect with theirpotential renter in a manner that best accommodates them during their apartmentseeking process. Industry professionals who attend this year’s Brainstorming Sessionswill have the opportunity to learn more about alternative techniques likestreaming video and mobile marketing.According to an August 2007 study by MarketTools,over a three month period 43 percent of U.S. mobile users sent text messagesand 4.2 million mobile users sent text messages to respond to “off-mobile”advertisement, such as contest, coupons or information about products, brandsand services. Mobile marketing is proving to be an effective way to reach theend-consumer. In June, For Rent Media Solutions launched its text messaging package,which is now available in limited markets nationwide. Property managers have the opportunity to include aunique keyword in their print advertisements listed in For Rent Magazine®. They also have the opportunity forplacement on the magazine’s cover, on ForRent.com as well as additional on-sitesignage. The curious apartment seeker sends a text message with the property’sunique keyword to the short code 47368 (4RENT). Within seconds the apartmentseeker receives a text message with information about the property.  It is evident that online video is also beingincorporated into the consumer’s online experience. According to eMarketer, 66 percent of Americans watch online videoadvertisements and 46 percent take action on what they’ve seen. comScore MediaMetrix states that nearly 134 million Americans viewed online video in July2007.During Brainstorming, industry professionals canlearn more about Community Theater™, a customized streaming video package fortheir community; which can be shown on ForRent.com and ParaRentar.com as wellas the management company’s site and a variety of video-sharing websites. Itincludes a professional voice over, production and editing, and a video e-mailbrochure to send to prospects for follow up.“ForRent Media Solutions clients who utilize Community Theater will drive trafficto their site,” said Brock MacLean, vice president of national sales anddevelopment, For Rent Media Solutions. “They have the opportunity to buildtheir company’s brand awareness as well as raise company perception to theiraudience.”Apartment industry professionals will have theopportunity to learn more about the various points of contact offered by ForRent Media Solutions during the conference. About For RentMedia Solutions™Headquarteredin Norfolk, Va., For Rent Media Solutions is a divisionof Dominion Enterprises. As the multi-family housing solution for apartmentseekers, property/apartment managers and owners, For Rent Media Solutionsprovides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leadingresource for choosing your next apartmentfor rent, townhouse, condo, duplex, efficiency, studio or loft andprovides a free customizable search from more than 50,000 apartment listingsnationwide.  For Rent Media Solutions operates For Rent Magazine®, as wellas ForRent.com™-The Magazine, and publishes 90 magazines coveringmore than 190 markets nationwide, includingAfter 55™ Housing &Resource Guide, Apartamentos Para Rentar®, Florida Condominium and TownhomeandAtlanta Townhome and Condominium Salesand Rental Guide.  For Rent MediaSolutions operates five additional Web sites: ForRent.com®,SeniorOutlook.com™, CorporateHousing.com®,ParaRentar.com™and FLCondoGuide.com.  For Rent Media Solutions is a companydedicated to the needs of the apartment industry, bringing prospectiveresidents and apartment communities together.AboutDominion Enterprises DominionEnterprises, Norfolk, Va., is a leading media and informationservices company serving employment, automotive, real estate, marine,recreation and industrial markets. The company has more than 500 magazinetitles, over 40 market-leading Web sites, and operates a variety of Web andtechnology businesses. The company had 2006 annual revenue of more than $850million and has more than 7,200 employees nationwide. For more information,visit www.DominionEnterprises.com.  ###