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The Information Age and Making Money! Copyright 2002 Livvie MatthewsThe Internet is the most powerful and most incredible marketing device ever invented plus it's the mostcost effective!We live in the "Information Age" and travel down theinformation super highway. Everybody wants information,they want it now and they are willing to pay for it.As a result, information is the hottest product on the Internet!To verify this just go to Yahoo, Google, Topica and SmartGroups and do a search on the different groups listed.It doesn't matter what you want to research...there is a web site, ezine or group on your specific item searched.Everybody wants information!For the first time in history, with the use of the Internet, you have the opportunity to make money world wide using your web site or ezine! This means you are not confined to just a specific local storefront area to market your products and services. You have a global storefront!Are you beginning to get the picture? Let me expand onthis. You don't need any specific license to start your business,you can sell any service, product or information Globallyand it can be done from the comfort of your home,using your own computer and you can even have fun while you do it! All of this was unheard of even 10 years ago. Today theInternet has made it possible to run a business making thousands of dollars out of the corner of a room! With the help of a Web Site, Autoresponders, e-Zines,e-Mail, quality Information and Networking you can become a successful global business owner!Web Sites:Your web site is your "storefront". It is your customersfirst impression of your business and you. And rememberthe old saying..."You only get one chance to make a goodfirst impression!" Offer outstanding information and customer relations. Make your web site easy to navigate, easy to understandand easy to order. Help your viewer/customers to have a quality visit at you site!Autoresponders:Autoresponders allow your business to operate on a24/7 schedule 365 days a year. They can be used foreverything from setting up your sales letters and responses, to taking surveys, to sending out notices ofnew products offered. All of this is going on 24 hours aday, 7 days a week, 365 days a year!e-Zines:e-Zines are one of the most powerful elements in the operation of your global business. e-Zines offer you the opportunity of gathering subscribers/customersfor announcing new products, keeping your name infront of your readers and a continual marketing tool. There are sites offering free ezine templates and many sites offering "free-content" articles for placing in yourezine.e-Mail:Make answering your e-mail a priority! e-Mail to the Internet business is like the telephone to the traditionalbusiness...it is the lifeline!Answer all inquiries within 12-24 hours. Be as helpfuland as personable as possible, remember you arebuilding relationships and even though your customerdoesn't actually see you, they see and hear you in yourresponses to their e-mails. You determine what they "see". Do they see "friendly, enthusiastic and confident" or do they see "distant, mechanical and cold"?Information:As stated above, information is the hottest product onthe Internet! Information comes in a variety of ways, buttwo specific ways come to mind. Writing articles andoffering quality information products and e-books.Writing articles is the most powerful form of advertisingand is by far the best business-building resource on theInternet! You share your knowledge, experience and expertise and in return you receive ...free publicity!In addition to establishing you as an "expert" in your field,writing articles gives you author status which offers otheropportunities and benefits within itself....free!Information products and content is another excellent way to establish your business. Look for information products that offer benefits to your buyers such as "how-to" products. e-Books on how to build a web site, start an ezine, increase traffic, write articles, market their businessor how to create their own information products.Networking (building relationships):There are many things you will do along the way tobuilding your business in the "Information Age", butfew will have the impact on your business as that ofbuilding relationships (networking).Because of the automated and virtual world of theInternet you must build relationships with your viewer/customers. They want contact and contactbuilds relationships and relationships buildscustomers...repeat customers!No matter how good your product is, your customerwill rate the quality of your services based on...how you treated them, how you handled their order,how you resolved their problem and what benefits theyreceived as a result of doing business with you!In summary the Internet, depending on how you lookat it, is the greatest business invention since sliced bread. But how you present your business, your services andyourself is what builds your reputation and establishes you as reliable and trustworthy. Two of the main ingredients needed in..... The Information Age and Making Money! Article Tags: Making Money, Most Powerful