How,Logo,More,than,Company,Tra business, insurance How a Logo is More than a Company Trademark
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How A Logo is More Than a Company TrademarkBy: Steven Boaze, CEO, Boaze Publishing and Boaze.comLogos are seen all over the world and on many different things.if we were to count how many times we see them everyday, thenumber would be in the hundreds. simple advertisements forexample like Coca-Cola is being looked at over 200 times.I recently tried to count the number of times i saw various logos,and unfortunately i lost count. this was from television, bill boards,supermarkets, magazines and even the products themselves. What is a logo? It is a name or trademark designed for easy and definite recognition,specially one borne on a single printing plate or piece of type.When ever I design a logo, no matter what the size or contents are,it must be accomplished with patience. most people do not realize what goes into constructing a logo. not only are there graphics that has to be created, the idea behind the logo has to be created as well.Lets say you need a logo for your business and you give all the information about your company or service. after I receive thisI have to get as close as I can, without reading your mind, todeveloping a good looking logo that meets your approval.A rough draft of your logo is the first to be done. this is the wayolder designers created their logos. then it is ready to be createdusing a computer. while the image is being built, the image file is also created. The best high resolution file types is a GIF. the animation and flashcapability is above the rest. these are great for banners used on websites. however, a JPG file type is the most popular and the most widelyused. they present full texture and rich in color. with a JPG your logocan be any size and still have the quality look to it even when it isin print format. Have you ever heard of this phrase? A FIRST IMPRESSION IS A LASTING ONE Well, a logo does just that. it sends an important message acrossto us all. most of the time when we see any logo or banner, we instantly think advertisement. this is exactly what a logo representseven if it is on a letterhead, magazine, newspaper or a coca cola canSteven BoazeSteven Boaze (Webmaster) Is The Owner and Publisher of Boaze Publishing and Boaze.com Web Development Technology. Steven Is also the author of numerous articles on marketing and advertising.("http://www.Boazepublishing.biz") ("[email protected]") ("http://www.boaze.com") ("[email protected]")
How,Logo,More,than,Company,Tra