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Do you find yourself being Reactive to whatever comesalong, whenever it comes? Never quite knowing what toexpect or what your response would be when somethingout of the ordinary happens? Or are you Proactive andhave tried to anticipated what's needed BEFORE it'sneeded?Proactive vs. Reactive makes all the difference whenit comes to your business and as an added benefit,it greatly reduces frustrations!Being PROACTIVE involves nine specific areas:P PERSISTENCEPersistence is the key to success on the Internet!Sticking with it almost to the point of being stubborn.You keep at it. If it doesn't work the first time, youdon't quit, you try it again and again.It may need to be rearranged, tried a different way,"tweaked" a little or revised, but the point is....you keeptrying, you keep working it. Be persistent!R RELATIONSHIPSTrust is the basis for any lasting relationship. Get toknow who your customers are. Listen and understandtheir perceived needs and wants. Use their namesoften, pick up conversations where they left off. Interactwith your customer.Your customer may not be able to explain the in-'s andout's of your product or how it is make, but, your customerknows how he/she was treated and what type of experiencethey had while visiting your site or ordering your product.Build relationships!O OPPORTUNITIESNew services, options and availability can createtremendous opportunities for revenue and profitfrom existing (as well as new) customers. Seek toprovide so many services and benefits that yourcustomers choose to keep returning.Every customer is an opportunity looking fora place to happen. Look for opportunities!A ACCOUNTABILITYAny contact with a customer, e-mail, web site, ezineor orders reflects, and is held accountable in someway for, customer satisfaction. Its all about service!Your absolutely outstanding service! Be accountable!C CONSISTENCYYou must be consistent with customers at each contact.Relationships are building each visitor each time contactis made. The worst impression you can make is to meetyour customers needs and expectations on one visit andthen fall short during subsequent visits. Customers need toknow what they can expect. Be consistent!T TENACITYAlong with persistence comes tenacity. Holding firm andstrong. Stay focused. Create a daily, weekly andmonthly schedule and stick to it. Set your goals andstick to them. Develop your policies and proceduresand stick to them. Be tenacious! I IDENTIFY20% of your customers are providing 80% of yourprofits! Identify your customers who are in this 20%category to find the core of your business. Whatcan be done for the other 80%? Identify your customers!V VALUEYour services must be perceived with value byyour customer. Value = Quality and the customerdefines Quality. The "quality" appearance of yourweb site. "Quality" of customer interaction. "Quality"of your service. Market the value of your service!E ENTHUSIASMEnthusiasm is exciting and contagious! Customers candistinguish your enthusiasm, or the lack of it, over thetelephone, in your e-mail or in person within seconds.It is crucial the atmosphere of the business, whether over thetelephone, e-mail, ezine, online or offline be one ofenthusiasm, a love or passion about what you are doing!!Be enthusiastic!Remember: Every customer-viewer is an Opportunitylooking for a place to happen! By being PROACTIVE youwill be ready for those....Opportunities!
Dynamics,PROACTIVE,Business,yo