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As a business turnaround entrepreneur for the past 20years, I have had a lot of conversations with peopleabout what really makes a business work - - oh, yes,that over worked word - successful.Communication... For every communication there is a sender and areceiver. For every communication there is a message.For every message there is a meaning.The message received is not necessarily the messagesent. What really adds complexity to our communicationprocess is that the message may not carry the same"meaning" for the receiver as it does for the sender.Your task as a communicator is to validate that themessage received is identical to the message sent.Hold it, you're not done yet... What about the "meaning" contained in your message?You're right... validate that it's identical for boththe sender and receiver of the message.Well, thanks a bunch Bob! You gave me the problemwithout a solution. You're right - I did... but there is a reason for it.I want you to think about what I have shared with you.It sounds simple... it looks simple... Well, if it'sso simple then why do so many people and businesseshave such a hard time doing it?In a single word - - AWARENESS. We aren't aware of its importance to us. We tend tosay what ever hits our tongue and make the"assumption" that everyone else knows what we mean.The fact is that I don't know what you think I know,and you don't know what I think you know. Worse yet,we don't know, what we don't know... too bad we can'tadmit it. Communication is the lifeblood of your business and asingle word - - yes, the next word you speak canchange the course of your history, and even theworld's. Your words one-at-a-time, give you power over who youbecome and how well your business does. Your communication process can open the floodgates tobusiness opportunities... Optimize your communicationprocess and your business will achieve its objectives25-50% faster. How do I know, it's the first thing that I work withthe business owner or executives to improve, becauseof how important it is to the success of any businessturnaround. Oh, here is another little benefit: reduced operatingcosts, performance improvement, higher profits.Alright Bob, tell me how to do it... Ok, I will giveyou three of the necessary elements to work on...1. State exactly what you mean.2. Ask for exactly what you want.3. Ask questions for clarity... Don't makeassumptions.4. ...What you are working for is the validation that boththe message and its meaning are identical to what wassent. Are you ready for the next step?...
To-the-point...,Achieve,your,b