The,Changing,Face,Business,Not business, insurance The Changing Face of Business

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Not long ago, words like mergers, acquisitions,joint ventures, alliances and partnershipswere seldom used. With the changing face ofbusiness in the New Economy, these words arenow part of everyday business vocabulary.With many companies choosing to ‘work with’other companies, a new breed of individualand team is achieving pre-eminence. Peoplewho can be trusted and always do a job well,plus people and organisations who grow todevelop and produce optimum results. Peopleare, after all, a company’s best asset inthe fractured business arena. This is whyorganisational behaviour and a company’speople are increasingly being recognisedas imperative elements of a company’s success.In developing and training their people,businesses are investing in their primaryassets to deal with the changes the NewEconomy.Fusing Old and New to Survive the New EconomyTraining and development is not a new phenomenon,in prehistoric times when humans began to createartefacts, they needed to teach others how touse them. However, that was training in itscrudest form with minimal ongoing development.Now, the need has arisen for increasingly dynamicdevelopment programmes that actually deal withtransforming individual and organisationalperformance via behavioural change. Also, witheach marketplace becoming more and morecompetitive, businesses are striving more thanever to rise above the rest. Ultimately thosecompanies that survive in the New Economywill be those that translate transformedindividual and organisational behaviour intotransformed business performance.One way to achieve this is to focus on anorganisation’s people: their values, skillsand behaviour and to combine traditionalvalues and ideas with modern and technologicalapproaches. Growth within the New Economyis firmly rooted in the growth of behaviourand ongoing development of teams and individuals,within a working philosophy that combinesold ideologies with new vision.Ken Buist, Founder of Transform PeopleInternational, (http://www.transformpeople.com),firmly believes in this idea,“At the end of the day it is their peoplethat will make a business work, it’s theirpeople that will make the business successful,and this can only be achieved through havingcommitment to common business goals, a unityand spirit of purpose, and excellentcommunication at all levels. My vision issimple – to transform business performancethrough a transformation of its people.”Will the Real Aristotle Please Stand Up?Just as personal and organisational developmentare by no way new phenomenon, neither arethe ideologies that provide the basis forsome of the most dynamic and successfultraining programmes that companies embracetoday. Ancient methodologies written byAristotle and Hypocrates BC still haveimmense weight, as do the traditional valuesof family and well-being. Aristotle, bornon a Greek colony in 384BC, defined thethree main rhetoric styles that togetherform the ‘Art of Persuasion’: Ethos, Logosand Pathos. Today these ancient ideologiesstill have weight because, in business,we are all trying to sell something,even if it is simply ourselves, ourknowledge or our skills.Transform People International (TPI) is oneexample of a company that provides adevelopment programme that focuses on peopleand behaviour, and combines old ideologieswith a dynamic and modern approach. Theycombine old methods with new ideologiesto transform the way their clients workand live. Transform People Internationalcall this new breed of individual who isachieving pre-eminence in the New Economy,The Trusted Adviser™.To help companies produce this kind ofindividual, Transform People Internationalhave created The Trusted Adviser ExcellenceProgramme™, which, according to Founder,Ken Buist, “aims to transform people’sattitudes and behaviour, helping them togrow and be more effective.In order to transform you have to changethinking, and in order to change thinkingyou have to provide insight and revelation.In other words we don’t just aim to teachskills but to bring about fundamental andsustainable change.”Says Ken, “Throughout history man hasneeded confidantes, advisers and friends,who will:· Accept you just the way you are,but challenge you to change where required· Give excellent business advice butallow you to come to your own conclusions· Give sound personal counsel whenrequired, but don’t force their opinions on you· Are 100% loyal without being sycophantic· Continually look out for you, puttingyour interests first· Can be interesting and fun, yet seriousand empathetic when required.”So, in order to help others deal with thefragmented nature of the New Economy,this company is combining old rhetoricideologies with the latest modern technologyand combining development of behaviourwith the key trait of trust. With moreand more companies merging and taking onalliances, the need for trust is everimportant – Transform People Internationalsee trust as a key methodology forbuilding business in tougher economicclimate. And the results of this focusspeak for themselves.Bruce Davidson, Sales Program Directorfor one of the world’s top three ITcompanies says, “Over the past two yearsTransform People International hasarguably made more significant differenceto how our Enterprise Account Teamsperform than any other area of training.The fact that we have tracked in excessof $1 billion added to our businesspipeline and have developed significant new trusted adviser relationships istestament to the power of what they havehelped us develop. Their program designand delivery expertise has genuinelytransformed our operations withtangible gains beyond expectation.”Another programme that focuses onAristotle’s Rhetoric while using moderntechnologies is the Rensselaer PolytechnicInstitute Course, Writing to the World-WideWeb (http://www.rpi.edu/). While its focusis on writing for the epicentre of ourNew Economy, the Internet; this courseexamines Ethos, Logos and Pathos as itsmain focus and fuses old and new tocreate a winning training course.Evidently, by focussing on individuals,behavioural change and the notion of trustand then combining old ideologies and newvisions, companies have a chance to thrivein the forthcoming years.Embracing Traditional Values to AchieveWork-Life BalanceAnother example of this combining of oldtraditional ideas (in this case familyvalues) with new technology to forge winningresults is the work-life-balance philosophythat both recent winners of the Lloyds TSBBritain’s Best Boss competition share. Bothhave strong family values and a strongbelief in the notion that a happy workforceis a productive one.Says Kevin Coleman of Swift Construction,winner of this year’s Britain’s Best Bosscompetition, “All of my full time staffhave children so, if they need to pick themup, take to the doctors or attend their sportsday, that’s fine, as long as I have noticefor preplanned work. Staff members are alsofree to bring their children in here if theyneed too, no problem. Flexibility is crucial.If people want to start later and finish laterthat’s fine. I’m all for getting a job donewell with a happy team because this meansthere are ultimately fewer problems andthe client is happy. In my experience ahappy and well-informed staff is a productiveone and this, in turn, leads to a happyclient base and plenty of referrals.”This flexible attitude and focus ontraditional family values is fused withheightened communication via mobile,e-mail, phone or fax and has paid greatdividends for Kevin. In six years,Coleman has achieved tenfold growthin his highly successful operation.Similarly, a flexible and holisticphilosophy is the linchpin of workinglife at Aricot Vert, where theprevious years winner of Britain’sBest Boss, Lin Arigho, is Directory.At Aricot Vert Design Lin enables thestaff to remain focused on their jobswhile in the office, but free to takecare of family issues and appointmentsif needs be. Again, the end result ofthis philosophy is a happy workingenvironment in which the staff isfocused and performs well.Says Lin, ““I see work and family asa whole,” says Lin, “rather than havinga distinct cut off point between the two.Work-life balance means making a lifechoice so you pack more in but work justas hard. It’s certainly not the easyoption. The rewards are that you seemore of your family and fit what youwant into your life and with a flexiblephilosophy you get the most from yourstaff too.”It seems, therefore, in order to succeedin the new era of modern business a focusmust be put on a business’s people – ontheir trustworthiness, behaviour, skillsand growth. Additionally, the ingredientsfor success in the New Economy are acombination of old ideologies, such asfamily values, work-life-balance andthe ‘Art of Persuasion’, together withthe use of modern technology andcommunication advances.Useful Resources to Achieve Successin the New Economyhttp://www.transformpeople.comhttp://www.rpi.eduhttp://www.trainingzone.co.ukhttp://www.worklifebalance.com