Ways,Make,Your,Website,More,Pr DIY 9 Ways To Make Your Website More Presentable

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Your website works as your spokesperson presenting themessage you wish to convey. Thinking in terms of thisanalogy often helps you to look at your website from adifferent angle and make visitor-friendly changes. Imagine a situation - you have to make an announcementabout an exciting event or an opportunity. You haveappointed a spokesperson to make a presentation onyour behalf to an audience consisting of invitees,interested persons and on-lookers. How would you likeher to perform? Your website should do the job of areal, living spokesperson. Following considerationswill make your website more presentable. 1)Main Theme - The presentation in the above examplehas been organized for a particular occasion.Similarly each webpage should be built around aparticular theme. It doesn't help if too muchinformation is given on a webpage on seeminglyunrelated issues. 2)Fast Opening - You would certainly not like yourspokesperson to be late and make your audienceimpatient. When a visitor clicks URL of your webpageor is redirected there, the webpage should open realfast. Your webpage gets just a few seconds to engageyour visitor's attention. You would like yourvisitors to spend those few seconds looking at yourwebpage rather than waiting for the webpage to open. 3)Appearance - The spokesperson should have pleasantappearance and should wear a welcoming smile. This isto ensure that the audience is not put off even beforestart of the presentation. Your webpage should have apleasant, inviting appearance to attract your visitor.If spokesperson is very gorgeous looking, she willdistract attention of the audience from the realissue. Your website should avoid loud graphics anddistracting colors so that the visitor remains focusedon the main theme. 4)Make Text Interesting - You would like yourspokesperson to use clear, flowing language, keep theaudience interested and gradually lead them to themain theme. The presentation should be interactive,made lively by stories, snippets etc. Monotonousspeech should be avoided. All these ideas can beincorporated while designing the website. The textshould be broken into small paragraphs of 4-5sentences or less, subtitles should be added forclarity, key words should be made bold. These are someideas to make text more readable. Often a visitor willsee only titles and subtitles. Therefore on their ownthe title and subtitles should convey the basicmessage. 5)Highlight Benefits - Other methods can be used tomake the audience interested. The audience is reallyinterested in what benefits they will derive;therefore this point should be highlightedsufficiently. The visitor to a website is interestedin what is there for her. The potential benefits tothe visitors should form a part of the main theme.This is an important consideration and cannot beover-emphasized. 6)Free gifts or Bonus - The audience attending theconference can be given gifts - after all they areinvesting there time for the presentation. The websitecan also offer several incentives to the visitors andlure her to visit again and again. Free ebooks,subscription to newsletters, links to relatedresources, articles and additional information aresome of the simplest incentives that can be offered tothe visitor. 7)Anticipate Questions - When a question is put up tothe spokesperson, she should accept it withunderstanding showing that she had been expecting thequestion and was prepared to answer it. This approachwill re-assure the audience as they develop thefeeling that "everything has been taken care of".While designing a website anticipated questions shouldbe compiled and answers should be provided. It may behelpful to provide separate pages displaying commonquestions and answers. 8)Testimonials - After the end of the presentation,very few people are likely to sign-up immediately.Those who are still interested after the presentationwould like to take some time to decide. They arelikely to seek additional information and confirmationof the information already provided. The spokespersonshould clearly spell out how easy it would be to getany further information. Visitors to the website oftenre-visit several times before they take any decision,particularly the decisions involving moneytransaction. Testimonials and endorsements appearingon the website are very effective in getting afavorable response from the visitors. 9)Follow-Up - During a presentation it is commonpractice to register the names and other details ofthe participants. This information can be used tofollow-up with them by sending further messages. Thewebsite should be used to perform a very importantfunction of capturing names and e-mail addresses ofinterested persons for following-up with them. Thinking of website as a spokesperson adds a humandimension with which we are more familiar. Reviewingyour website from a new angle can reveal ways ofimproving it. Sanjay Johari is an engineer with vast industrial experience. He operates on-line business and has published several articles. Visit his website for information, ebooks, articles, opportunities and more on small businesses:http://www.Sanjay-J.comMailto: [email protected] Article Tags: Website More Presentable, Website More, More Presentable, Webpage Should