What,PPC,Advertising,Today,eve DIY What is PPC Advertising?
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
Today, everything can be found online. This isprobably why most advertisers have made an advertising model specifically forInternet users: pay-per-click. This type of advertising is becoming more andmore popular today. The main benefit of PPC is that even small business canadvertise. If you are starting out in PPC, here are a few key terms toremember:1. SearchEngine This is one of your main tools when it comes to pay-per-clickadvertising. Your main goal is to be one of the most relevant links whensomeone searches for specific keywords. The first two pages are the most ideal,as most internet users usually consider the rest irrelevant. 2. Keywords These are very important when it comes to building your website content. Youwill have to buy these keywords from pay-per-click providers. The most popularproviders remain to be Google AdWords, Microsoft adCenter and Yahoo. 3. Bid-basedPPC This type of pay-per-click advertising requires you to bid for thekeywords you want. Most providers have a specific minimum bid to start with.Google and Yahoo use this method, but there are other ways to get yourkeywords. 4. Flat-ratePPCInthis method, the provider requires you to give a percentage of your earningsper click. The amount is fixed, but the price will always depend on theadvertiser. The longer the contract, the lower the fixed price will be. 5. Websitecontent Website content is the information you place on your website. Thesemust be relevant, so more people will be attracted to see the rest of the site.This is where youll use your keywords. There are many ways to make yourcontent more appealing. They should be unique and interesting to read. 6. Ad-textoptimization This is a way to improve your pay-per-click advertising. It usesalgorithms for ad text optimization to improve search engine appearance. Italso makes use of a specific kind of copywriting. 7. Direct-responsebusiness Lets say you advertise a specific product on your website. You haveall forms of content and your keywords are optimized. If you sell the productdirectly on your website, that is direct-response business. Campaignbased traffic If youre looking to promote a new product or gadget, you needto generate campaign based traffic. With this, you aim to stir up someexcitement through web content and keywords, so that people know about the newproduct thats coming out. For more information on Pay Per ClickAdvertising go to http://www.annettapowellonline.com Yours Sincerely,AnnettaPowellYour Professional Success Coach
What,PPC,Advertising,Today,eve