How,make,good,first,impression DIY How to make a good first impression on your website from Man


Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and


Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;}Adding news features is a great way to tell people who cometo your site about how great your business is doing. Keeping your websitecontent up-to-date not only reflects your organisation in a good light tovisitors, it can also help you climb the search engine rankings.Simply adding news features about anything that’s happeningin your business can help keep your site up to date and also keep yourcustomers more informed. Whether that’s telling customers and suppliers aboutbig orders you’ve won, any new products or ranges you have, or how your companywill be affected by a recent news story or if you’re doing really well anyawards you’ve won or are nominated for. There is another added bonus of doing this - over time youwill be building your website so it could have potentially hundreds of pages ofcontent. It’s also great for keeping your customers informed. Just bydisplaying and featuring a new product or adding to a range you could find thatthis is the first time someone has realised you actually sell that product orservice. An online shop can have as many categories as you like, withfull product management including multiple product images to give your clientsplenty of information to help them buy from you with confidence. Even if you don’t actually sell anything online, you arestill selling your business to the visitors that arrive onto your site. The easiest way to begin to address their needs is to lookat the layout and design of your site. First impressions count, so by makingsure that your site is up-to-date, well laid out with good use of copy, yourbusiness will demonstrate that it takes pride in its product or service. A sitethat doesn’t look as though it has been updated or changed for some time won’tinstil much confidence in your audience and website visitors.A key factor to bear in mind is that when a consumer firstarrives on your site they initially have a desire to buy, but will also havesome basic objections to be overcome in the first instance. For example ifyou’re are a small business, the chances are they user will not have heard ofyou, they will not know if you sell the product they want, and they don’t knowif you will deliver on time or how your product or service will compare withyour competitors.Although potentially time consuming, it is worth thinkingabout the product information you provide on your site. By providing conciseinformation on the product, its benefits and features along with good qualityphotographs you can provide reassurance to the user that you do have theproduct or service for them. You should now have a basic understanding on how you canincrease visitors to your site through Search Engine Optimisation and webplacement and once you get those customers to your site, increase the sales andmarketing potential of the site.

How,make,good,first,impression

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