Copywriting,And,Seo,The,Perfec DIY Copywriting And Seo, The Perfect Blend
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
The most perfectly crafted web copy will not do much for us if we donot take the time to do some Search Engine Optimization on the finaldesign and layout of our webcopy. Most of us, after spending some time working on writing copy, becomemyopic, and loose the ability to be objective about our work. I meanreally, we spend a day or two writing and editing the perfect salespitch. We run it by some family members and friends who tell us it isthe coolest thing since sliced bread. We are convinced the copy writingeffort will pay off. In the back of our mind, we wonder if it mighteven be Award winning copy. And it very well may be. In fact, we assumethe copy cannot get any better, so we turn it over to the engineeringstaff to be put up on the website....Hooray!But now, guess what? It is time to brace ourselves. Do we know what iscoming? Our baby....the work we gave all our mental energy to, is aboutto be picked at, teased apart, added too, modified with new key words,optimized, with new paragraph headings added, and perhaps even a newtitle. Our masterpiece is coming under the SEO spotlight. The thing wedid not realize is that the quickest way to cripple our advertisingmessage on the internet is to forgo the search engine optimization ofour content. What is the key phrase density? Do the meta tags meet thegoals of the SEO team? What is in the top line of text? Will it need tobe changed? At this point, we find ourselves compromising. Why? Becauseweb copy and search engine optimization are two critical partners inour future profitability and success. We cannot do one without theother and expect our website to generate real profit.If we write an article or web page that has a Key Phrase focus, it willsound odd, forced, and not quite right in the readers mind. Thecompelling and urgent copy that will cause the reader to move to a Callto Action will not be there. It is best to write a compelling, heartfelt article that helps the reader, by providing information, solving aproblem, or taking them to our shopping cart. After the copy is done,let the SEO experts review, suggest, and improve the copy, to reach thegoals of the copy that were set out in the first place.The perfect copy writing is producing copy that is compelling and leadsreaders to a call to action, and also makes use of all the SEO toolsavailable. This is where discipline and experience come into play,Those new to the business fail to realize the importance of combiningexpert copy writing with expert SEO to create the perfect blend. Expectations, that is what it is really about; we need to have theproper expectations that no matter how good of a writer we are, the SEOreview will make the copy better. Even if we complete both stepsourselves, we need to know when we have on a copywriter's hat and whenwe have on an SEO hat. We MUST understand the painstaking hours of labor and incredibleattention to detail that go into coordinating an entire websitemarketing campaign. And that's what most new marketers completely misswhen they're just starting out trying to drive traffic and business totheir sites.Killer Copywriting + SEO = Higher Sales Conversions! GA_googleFillSlot("ArticleSnatch_Internet_MidLeft_300x250");GA_googleCreateDomIframe('google_ads_div_ArticleSnatch_Internet_MidLeft_300x250' ,'ArticleSnatch_Internet_MidLeft_300x250'); GA_googleFillSlot("ArticleSnatch_Internet_MidRight_300x250");GA_googleCreateDomIframe('google_ads_div_ArticleSnatch_Internet_MidRight_300x250' ,'ArticleSnatch_Internet_MidRight_300x250'); Article Tags: Search Engine Optimization, Perfect Blend, Search Engine, Engine Optimization, Copy Writing
Copywriting,And,Seo,The,Perfec