标签:Mallin - 英国华人论坛

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Mallin’ Rouge: The Shopping Blitz

In malls, the major activity that is performed by the people is shopping. In Bowlby’s article, shopping is defined as a consumption-oriented movement in a space where one has the possibility of making purchases. Shopping has something to do...英国华人论坛

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Mallin’ Rouge: Dressing Up for the Dress Shop

Daniel Miller also identified shopping as something that produces either pleasure or anxiety. There are some people who find pleasure in spending money. There are consumers who are considered “alternative”; these are individuals acting col...英国华人论坛

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Mallin’ Rouge: Consumer Facets

There are many facets to the consumer or mall goer: as shopper, as chooser, as communicator, as character explorer, as pleasure seeker, as rebel, as victim, as activist, and as citizen. As shoppers, mall goers’ time is characterized by wind...英国华人论坛

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Mallin’ Rouge: The Shoppers

Considering the shoppers is also a requirement in constructing a staged spectacle. Inside the mall, the shoppers consider the name of the store, quality of the product, the kind of service it offers and the store’s window display when choos...英国华人论坛

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Mallin’ Rouge: Bourgeois Shop vs. Cheap Store

There is also a new trend in malls today. It is the commodification of nature, or the increasingly pervasive commercial trend that views and uses nature as a sales gimmick or marketing strategy, as is manifest in production of replicas or si...英国华人论坛

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Analysis of Mallin’ Rouge: Part Two

The department store offers an image of service. Customers are served and treated like kings and queens. Sales representatives assist their customers just so they spend their time there. On the contrary, the supermarket displays an image of...英国华人论坛

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Analysis of Mallin’ Rouge: Part One

Boutiques understand the need for the items they produced to be displayed in a space that would match the inherent quality they offer. They display their products in the space available for them for the shoppers to try on. They also have dis...英国华人论坛