Conference,tourism,major,resou travel,insurance Conference tourism: a major resource for Italian economy


Torres del Paine is among the biggest of Chile’s national parks, occupying almost 600,000 acres (242,000 ha) of land in the south on the border with Argentina. It is also among the most important, receiving a significant proportion of domes Like any American, traveling occasionally is just what I love doing and I bet you share the same stuff with me. But traveling does not mean that you would be safe. Escaping from our job and other stressful activities is just something that w


Normal 0 14 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Tabella normale";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}In Italy, a country in which tourismis very important, due to a cultural and artistic heritage which is unique inthe world, to wonderful landscapes and to famous fine food and wine, thewatchword now is “deseasonalizing”,i.e. attracting tourists and visitors throughout the year. Fighting the crisismeans re-launch those sectors, like tourism, which are a strength for Italy,but which have gone through a bad period in 2008 and 2009, and we can do thatthrough projects which are meant to widen the offer and attract differentcategories of tourists. Oneof the sectors that Italyis now investing in is conference tourism, to attract visitors who are veryappreciated by hoteliers and tourism operators. This category of tourists,indeed, is mostly composed of professionals who can spend money, thus makingall those who work in that area happy. Moreover, conference tourism is a veryuseful means to deaseasonalize tourism in Italy, and to promote those areasthat in some periods of the year would not be very busy. An example is given byRomagna Riviera, full of tourists in summer,not so much in the other seasons: the Riminifairground, young but already competitive, attracts in that area another typeof tourism, which is not less important than beach tourism. Furthermore manyhotels of the Rivieracities, like Riccione, work throughout the year hosting conferences,conventions and corporate meetings. Many hotels in this and other touristcities are equipped with meeting rooms and provide all those services(hostesses, translators and interpreters) and tools (microphone, overheadprojectors…) which are necessary to host an event. Promoting conference tourismin these and other zones that have a tradition in tourism means having many advantages,and the advantage is given by the hospitality that characterises many Italiancities and that makes them suitable for conference tourism, too. To sum up,with the development of conference tourism cities like Riccione, with manyhotels which can host a big number of visitors and high quality services, canuse their resources in all the seasons, contributing to the development of thearea in which they rise. However,hotels with meeting rooms are not enough: to promote conference tourism in aproper way, to take to Italygreat numbers, as happens in many European cities, and to host internationalevents, ad hoc congress areas need to be built. Many Italian cities are workingto this: a project has just been presented, for example, to build a congressarea between Massa Carrara and Viareggio, in Tuscany, to strengthen the touristoffer of that zone and to fill an Italian gap, i.e. the lack of a conferencecentre that can host a great deal of participants. Big Italian cities, too, areinvesting in conference tourism: Turin, for example, is striving for a newconference centre, while Rome aims at differentiating and widening its richoffer investing also in this type of tourism, and in Milan, which is probablythe Italian city where conference tourism is most developed, the new conferencecentre for the Milan Expo is already being built.

Conference,tourism,major,resou

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